Eric Thain

Eric Thain is a seasoned marketing executive and strategist with over two decades of experience in branding and marketing.

Having spent 11 years in China, Eric has invaluable insights into diverse consumer landscapes and cultures, making him an expert in bridging consumers with brands.

He excels in leveraging data and analytics to drive informed decision-making, encompassing branding, marketing, communications, PR, and internal and agency branding.

Passionate about growth and knowledge, Eric founded The Artificial Intelligence Society of Hong Kong, boasting 3000+ members, and played a pivotal role in organizing 100+ AI events.

He is a member and advisor for The MarTech Summit and has launched a successful AI start-up venture aimed at fostering digital transformations.

Throughout his career, Eric achieved remarkable milestones such as generating record market share and surpassing brand metric performance with Red Bull in China, securing secondments in three APAC markets.

He drove a 40% growth contribution at one of China's major communication companies and positioned HK Express as the number one brand improver in Hong Kong.

Embracing the new COVID world, Eric pivoted marketing strategies to focus on customer journeys and advocated for greater customer-centricity through data analytics for personalized experiences.

With a Bachelor of Laws - LLB from the University of London, Eric has held strategic positions including Director, Customer & Brand at HK Express, Managing Director at LEWIS Global Communications, and various roles at Red Bull and Weber Shandwick.

His expertise lies in creating hyper-personalised customer experiences through restructuring and emerging technologies.