Niclas Cullberg

Niclas Cullberg is a seasoned professional with a diverse background in digital experience, marketing automation, and omni-channel strategies.

With a strong belief in continuous evolution and data-driven customer centricity, Niclas emphasizes the importance of staying ahead in the competitive landscape.

As the Head of Group Digital Experience & Omni Channel at Stena Line, Niclas leads teams towards the company's vision, focusing on connecting customer insights, optimizing customer acquisition, and ensuring seamless data flow throughout the customer journey.

His passion lies in exploring the possibilities of digital experience platforms and leveraging experience management tools to enhance customer touchpoints and marketing automation strategies.

Having held various key roles at Stena Line, including Head of Group Marketing & Omni Channel, Head of Retention & Omni Channel, and Global Omni Channel Manager, Niclas brings a wealth of expertise in digital transformation and customer-centric approaches.

Prior to his tenure at Stena Line, Niclas garnered experience in business strategy, brand development, product management, and design roles at Team Sportia AB, Intersport Sweden, Cullberg Design, Sportex, and Telebolaget, among others.

His professional journey includes stints in product design, development, purchasing, sales management, and strategic leadership, showcasing his versatility and adaptability to different organizational functions.

With a keen focus on enhancing the customer journey, optimizing product portfolios for future market trends, and driving value through customer-centric changes, Niclas continues to be a driving force in the digital marketing and experience landscape.