Eric Schaefer

Eric Schaefer is the Chief Executive Officer of Mindstream Media Group, a position he has held since January 2020. He has over 25 years of experience in the media industry, specializing in digital media strategy, marketing activation, and professional media services. Schaefer's leadership is characterized by a focus on driving digital growth and delivering complex media campaigns at scale.1

Educational Background

Schaefer holds a Bachelor of Arts in Communications and Spanish, graduating magna cum laude from Wake Forest University. He furthered his education with an MBA in Global Leadership from the Naveen Jindal School of Management at UT Dallas, and completed a certification in Business Analytics from The Wharton School.1

Career Highlights

Before leading Mindstream Media Group, Schaefer was the President of Southwest Media Group and previously served as Chief Digital Officer there. His career includes significant roles in various media organizations, where he has demonstrated expertise in creating innovative media solutions and managing full P&L responsibilities. His skills encompass research, data analytics, programmatic media, and mobile marketing, which he leverages to drive measurable outcomes for clients.3

Mindstream Media Group

Under Schaefer's leadership, Mindstream Media Group was formed through the merger of Mindstream Media, Southwest Media Group, and Digital Addix. This new entity aims to provide comprehensive media solutions that adapt to market conditions while delivering results for clients across various sectors.23 The agency operates with a commitment to using data-driven insights to optimize marketing strategies across both traditional and digital channels.4