Eric Raicovich

Eric Raicovich is a seasoned marketer known for translating data into compelling narratives and strategic insights. Currently positioned at Netflix in Brand Insights, Eric previously worked at Meta in Business Brand Insights. Eric's proficiency in research was honed at innovation and branding agencies before delving into renowned creative agencies like Droga5 and 72andSunny where he applied data to overarching strategic visions.

Transitioning from agency life to the music industry, Eric Raicovich joined Universal Music Group, aiding brands in utilizing music's influence and fan data for impactful campaigns. His diverse experience encapsulates industries such as CPG, travel, non-profit, retail, telecom, and finance, serving clients like Carnival Cruise Lines, American Eagle Outfitters, Smirnoff, General Mills, Motorola, Unilever, and more.

Eric Raicovich's educational journey includes a Bachelor's degree in History from Kenyon College, studies in Rome Campus at Trinity College-Hartford, and educational stints at Loyola School and Grace Church School.