Eric Nelson

Eric Nelson is the Managing Partner at ADS Data Direct, a company he has led since its inception in 2010. He specializes in omnichannel data solutions and is recognized for his expertise in combating click fraud, which is crucial for maximizing the effectiveness of advertising campaigns. Under his leadership, ADS Data Direct has developed a substantial database that includes over 119 million matching cookies, emails, and postal addresses, enabling targeted marketing across various channels such as email, direct mail, digital display, and TV advertising.3

Professional Background

• Experience: Eric has over two decades of experience in marketing and advertising. Before joining ADS Data Direct, he held several significant positions including:

  • Managing Partner at Province Road Consulting
  • Vice President of Business Development at Take 5 Solutions
  • Director of Media at American Satellite & Entertainment, Inc.
  • President at Smythe Meeting House
  • Director of Media & Marketing at Herron Group.34

• Education: He holds a Bachelor's degree from the University of Maine, which has contributed to his strong work ethic and customer-centric approach in business.1

Company Overview

ADS Data Direct focuses on improving the data experience for clients by providing high-quality and accurate data sourced from over 800 unique online and mobile businesses. The company emphasizes transparency in its data collection processes, ensuring that consumers provide explicit opt-in consent.12 This approach not only enhances the effectiveness of marketing campaigns but also builds trust with clients and consumers alike.

Eric's commitment to innovation in data usage helps clients optimize their marketing strategies, making their ad spending more effective while targeting specific demographics such as Veterans, Millennials, and new movers among others.3