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JP O'Keeffe
EMEA Head of Product - Data Propositions at Samsung Ads
JP O'Keeffe is the EMEA Head of Product - Data Propositions at Samsung Ads, where he specializes in product development and analytics within the advertising sector. He has a strong background in addressable TV and connected TV (CTV), demonstrating expertise in leveraging data for effective advertising solutions. O'Keeffe has accumulated experience from various roles both on the agency side and client side, contributing to his comprehensive understanding of the advertising landscape.12
Based in London, he plays a crucial role in shaping Samsung Ads' strategies to enhance data propositions across Europe, the Middle East, and Africa.2
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Location
London, England, United Kingdom
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