Eric Lifson

Eric Lifson is a seasoned professional with a strong background in brand and product management, strategic planning, marketing, consumer insights, and blockchain technology.

He is the co-founder of SKM Skrumble Network, a venture that reached a peak market capitalization of $150 million and ranked in the top 60 on CoinMarketCap.

With experience in leading tech companies to achieve $6 million in annual revenue, Eric has a proven track record in creating and executing successful business strategies.

Prior to his entrepreneurial endeavors, Eric worked as a strategic planner for renowned companies such as McDonald's, General Mills, and Procter & Gamble.

His role in developing the launch strategy for McCafé at McDonald's Canada demonstrates his expertise in brand development and marketing.

Eric's educational background includes a Master of Business Administration with a focus on Marketing from Hult International Business School, an Honours B.A. in Communications from York University, and specialized training in Creative Advertising from Seneca College of Applied Arts and Technology.

He is skilled in cross-functional team management, advertising, media, social media, Corporate Social Responsibility (CSR) strategy, and budget management.

Having been involved in consulting, investments, and various leadership positions, Eric Lifson is a versatile professional with a passion for innovative ideas and impactful strategies.