Eric Frison is an accomplished automotive and digital expert with a passion for marketing and strategy. With a Bachelor's degree in Marketing from EDC and a Strategic Marketing certificate from Duke University - The Fuqua School of Business, Frison has spent his professional career helping businesses navigate the ever-changing landscape of the digital world while also lending his expertise to the automotive industry.

Frison has held many positions throughout his career, the most recent being the Transformateur digital at ESF Conseil and, previously, Mission direction de la stratégie digitale CGI / Vivacar at CGI FINANCE (Financeurs Créatifs). Prior to that, he was the Directeur de l'innovation et du pôle conseil. DG Go Between Conseil. at L'argus, the Managing Director at Digital Dealer and the Managing owner at Go Between Conseil. He is also experienced in the automotive industry, having served as the Chairman & Managing Director FMC France at Ford Motor Company, Directeur General des ventes at Ford France Automobile SAS, Sales director at Ford Mexico, Trucks Brand Manager at Ford Motor Company and Sales Promotion Manager at Ford Motor Company. Eric Frison is an expert in the digital world and passionate about bringing innovation to the automotive industry.