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Eric Saint Frison
Stratégie marketing automobile / Digital Transformation Leader / Learning Expeditions | ESF Conseil
Eric Frison, also known as Eric Saint Frison, is currently involved in digital strategy at CGI Finance, specifically focusing on the Vivacar initiative. He has held the position of Director of Digital Strategy at CGI Finance (Financeurs Créatifs) since September 2017, where he is responsible for developing and implementing digital transformation strategies within the company.134
His work includes leading efforts to enhance digital tools and platforms that support business operations, particularly in the automotive financing sector. CGI Finance is recognized as a leader in leasing options in France, and under his guidance, the company has launched various digital initiatives aimed at improving service delivery to its partners and clients.245
Frison's professional background includes extensive experience in consulting and strategy development, which he leverages to drive innovation within CGI Finance. His contributions have been pivotal in establishing CGI Finance as a forward-thinking player in the financial services industry.34
