Eric Fettman

Eric Fettman is currently the Director of Capabilities and Enablement at Cardinal Path, where he focuses on enhancing the organization's capabilities in analytics and enablement strategies. His professional background includes significant experience in digital analytics, sales operations, and training.

Professional Background

• Current Role: As Director of Capabilities and Enablement at Cardinal Path, Fettman is responsible for developing strategies that empower teams to leverage data effectively in their decision-making processes.
• Previous Experience: Before his current position, he served as a Sales Enablement Manager and Sales Operations Manager at Merkle | Cardinal Path, where he managed sales forecasts, pipeline reports, and supported the sales team with training and resources to maximize client engagement.12

Expertise

Fettman is recognized for his strong background in digital analytics, having worked as an analytics coach and trainer. He has been involved in various initiatives aimed at simplifying complex analytics concepts for clients and has contributed to the field through training sessions both domestically and internationally.34

Contributions

He has been acknowledged as a thought leader in digital analytics, creating engaging content such as training videos and interactive quizzes to facilitate learning. His work has garnered recognition within the industry, including nominations for awards from the Digital Analytics Association.34

Educational Background

Fettman's education includes a foundation in computer science, which has informed his approach to analytics and data-driven decision-making throughout his career.4

In summary, Eric Fettman combines extensive experience in digital analytics with a passion for training and enabling teams to utilize data effectively, making him a key figure at Cardinal Path.