Corey Koberg

Corey Koberg is a prominent figure in the data and analytics industry, currently serving as the Founder and co-CEO of Cardinal Path, a data and analytics consultancy that is part of the Dentsu Aegis Network.1

Background and Education

Koberg holds a degree in electrical and computer engineering from the University of Illinois.1 His career in internet-related engineering and consulting spans over 15 years, beginning at the NCSA labs that developed the world's first web browser.1

Professional Experience

As a Principal at Cardinal Path, Koberg has collaborated with numerous Fortune 500 companies, including Google, Chevron, Intel, NBC, Papa John's, and National Geographic, to enhance their online presence through data-driven optimization.1

Expertise and Contributions

Koberg is recognized for his expertise in several areas:

Speaking:: He is a sought-after speaker who has delivered keynote speeches and led sessions on advertising, analytics, and optimization at global conferences.

Teaching:: Over the past decade, Koberg has educated thousands on online marketing measurement, statistical analysis, and optimization.

Authorship:: He has authored "Display Advertising: An Hour A Day" (Wiley, 2012) and created the Lynda.com series on Advanced Google Analytics and Google Tag Manager.1

Course Creation:: Koberg has developed several online courses, including "Google Analytics 4 (GA4) Essential Training" and "Introduction to Attribution and Mix Modeling" for LinkedIn Learning.23

Awards and Recognition

Under Koberg's leadership, Cardinal Path was named the Digital Analytics Association Agency / Vendor of the Year in March 2015.1

Corey Koberg's extensive experience, coupled with his contributions to education and thought leadership in the field, have established him as a respected figure in the data analytics and digital marketing landscape.