Eric Edge

Eric Edge is the Managing Director of Advertising and Marketing at Alaska Airlines, a position he has held since October 2022.13 With a diverse background in the airline industry and tech marketing, Edge brings a wealth of experience to his current role.

Career Highlights

Early Career: Edge began his journey in the airline industry as a flight attendant for United Airlines in 1998. This experience provided him with valuable insights into customer service and the aviation sector.1

Tech Marketing: After transitioning to internal marketing at United Airlines, Edge's career took off in the tech industry. He held significant positions at several prominent companies:

• Facebook: Served as the company's first head of marketing in Europe1
• Pinterest: Worked as a marketing executive12
• Uber-owned Postmates: Held a marketing role1
• Omaze: Contributed to the online fundraising platform's marketing efforts1

Current Role: At Alaska Airlines, Edge is responsible for all of the company's advertising and marketing initiatives.3 His experience in tech marketing, particularly with social media giants, has taught him the importance of agility in marketing strategies.2

Skills and Expertise

Edge's diverse background has equipped him with a unique skill set:

• Brand strategy
• Creative marketing
• Innovative media approaches
• Nimble marketing tactics

He is known for bridging brand strategy and creativity with innovative approaches to media.4

Personal

Eric Edge describes himself as a dad and marketer who plays at the intersection of advertising and culture.5 His LinkedIn profile can be found under the username eric-edge-5806444.2