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Eric Edge
Dad, Husband, CMO, Advisor, LGBTQ+ Advocate
Eric Edge is currently the Managing Director of Advertising & Marketing at Alaska Airlines, a position he has held since October 2022.2 In this role, he is responsible for overseeing all of the company's advertising and brand initiatives, including brand marketing, performance marketing, and creative efforts.1 Edge leads a 20-person marketing team focused on driving growth and managing the entire marketing funnel, from awareness to purchase, loyalty, and advocacy.1
Professional Background
Before joining Alaska Airlines, Eric Edge had an extensive career in marketing, particularly in the tech industry:
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Chief Marketing Officer at Omaze (March 2021 - October 2022): He led various marketing teams and drove growth while expanding the company's brand position.2
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SVP of Marketing and Communications at Postmates (September 2018 - March 2021): Edge was responsible for creating award-winning consumer marketing programs and developing partnerships with major organizations like the NFL and Coachella.2
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Head of Global Marketing at Pinterest (April 2016 - September 2018): He built a team focused on creating innovative brand and performance marketing programs.2
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Brand Strategy at Instagram (March 2014 - August 2015): Edge worked as a key brand marketing partner for major brands and agencies.2
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Head of Marketing for Europe, Middle East, and Africa at Facebook (April 2011 - March 2014): He led Facebook's marketing efforts in the region and created new functions for the company.2
Early Career and Notable Achievements
Interestingly, Eric Edge began his career as a flight attendant for United Airlines in 1998, before transitioning into the marketing and advertising world.13 This background in the airline industry has come full circle with his current position at Alaska Airlines.
Throughout his career, Edge has been recognized for his contributions to the marketing field. He was named one of PR Week's 40 Under 40 in 2010 and won the PR People Awards: CSR Leader of the Year in the same year.2
Eric Edge's diverse experience in both tech and traditional industries, combined with his innovative approach to marketing, makes him a valuable asset in his current role at Alaska Airlines.
