Kennesaw State University

Marketing Specialist at Crisp Video Group

Skills: Search Engine Optimization (SEO) · Search Engine Marketing (SEM) · Paid Social Media

Brainlabs

Senior Account Strategist

- Act as a Paid Search Strategist on the Client Services team with various Capital One accounts
- Participate in initial planning, implementation, monitoring, optimization, analysis and reporting. 
- Manage enterprise level budgets
- Problem-solving tasks
- Work daily with Search Ads 360
- Work with e-commerce and retail LOBs

Paid Search Strategist

Responsibilities/Opportunities:
- The platform expert - take recommended strategy and decide best approach for paid marketing campaign builds (i.e. Google Ads, Facebook/Instagram Business Manager, LinkedIn Ads, etc.) - and then build them like the ninja you are
- Ad group/set segmentation
- Optimize paid campaigns based on performance
- Analyze SEMrush site audits and Implement technical SEO optimizations
- Provide recommendations on strategy based on platform and reporting insights
- Contribute to strategy and major initiatives for RevPartners growth
- Define and manage the technical key performance indicators (KPI's) for Client Delivery
- Strategize PPC Tactics
- Explain and Implement Strategies
- Keyword Research and ICP list building
- Build effective marketing funnels that are designed to convert
- Empathize with early stage companies, understaind their pain points, and guide them through the inbound process. 
- Work on Google Ads, LinkedIn Ads, Facebook Ads, SEO, WordPress, HubSpot, etc.

RevPartners

Inbound Technologist

Day-to-Day Responsibilities: 

Paid Media:
Create Paid Strategies
Recommend Budget & Target Audience
Brainstorm Paid Copy
Setup Tasks For Design
Setup Paid Accounts
Build and Launch Paid Campaigns
PPC Advertising: Google
Display Advertising: Google and AdRoll 
Social Advertising: Facebook, LinkedIn, Pinterest, Twitter
Radio Advertising: Spotify
Optimize campaigns through performance analysis
Manage keyword list around themes and sub-themes
Optimize bids based on established strategy
Create & manage ad copy and testing
Reporting
Review week over week metrics
Create performance reports demonstrating the current ROI and improvement over time (revenue per expense, cost per conversion, etc.)
Analyze data to identify and present key insights
Utilize Google Analytics to measure overall performance
Finalizing Landing Pages
Ensure any new forms have conversion tracking in place for all paid accounts (providing instructions for installation to web development team)
 
Data/Information Pulls (Paid, Conversion, Web Related Only):
Monthly Reporting 
Quarterly Prep Data Pull/Insights
Monthly Scorecard 
Campaign Recaps 
Market Reports 
Ad hoc reporting requests
 
Conversion related:
Manage Google Analytics accounts
Set up website pixels and conversion events for any paid accounts and provide instructions for installation to web development team
High level of understanding for how web conversions are being tracked across Google Analytics and paid platforms
Monthly Reports for Web clients
Pull/Analyze Existing Site Data for web clients
CallRail tracking
Brainstorm and provide Monthly A/B Test (Google Optimize) for web development to implement

Syrup

Paid Media and Conversion Specialist

Frontier League

Social Media Manager

-Own lead generation strategies for all coaching and contact forms
-Manage the daily social calendar, publishing, and analytic updates for the company page and CEO's brand page. 
-Manage The Game Changing Attorney Podcast production, marketing, and logistics. 
-Assisting in the daily growth and development of marketing and sales campaigns.
-Embracing the opportunity to produce content in a variety of channels such as print, digital, ads, blogs, social, and more.
-Creating content to sustain readers’ curiosity and create buzz around Crisp campaigns and initiatives.
-Developing and documenting new / better ways to get stuff done.
-Assisting with maintaining dozens of ongoing campaigns for Crisp clients and internal marketing, with video and blog content rolling out weekly.
-Staying on top of emerging marketing trends & industry headlines 
-Promoting the Crisp Game Changers Summit! Organizing the largest law firm growth conference on earth, including supporting the development of session topics, event materials, and more.
-Presenting weekly reports.
-Driving the creation of original concepts that result in effective and compelling communication.

Crisp Video Group

Marketing Specialist

Social
• Partake in weekly social media calls with the National Lacrosse League to brainstorm new ideas and discuss implementing plans of increasing engagement on social platforms
• Recruit, interview, hire, and train social media interns
• Assist with website upkeep
• Duplicate and tweak social media posts on our app and website
• Coordinate, schedule, and oversee community relations and events in an effort to expand the customer database
• Work with the Digital Media department on tracking social media metrics and building an analysis of the team’s social media accounts
• Produce behind-the-scenes social media content on non-gamedays
• Organize the team’s social media calendar on a daily basis and post manually when appropriate or errors occur with our scheduling software
• Create content calendar, sponsorship asset calendar, and promotions calendar on a monthly basis
• All other duties as assigned

Community Relations
• Manage and Schedule community outreach efforts
• Manage team mascot and appearances
• Manage activations of sponsorships at events

Georgia Swarm Pro Lacrosse

Merchandise
• Oversee and implement the team’s merchandise plan and operation
• Manage gameday retail team 
• Track inventory from receipt of goods through the sale and delivery of goods
• Manage and prepare for the gameday operation of the retail locations within the Arena; which includes the setup of the POS system and the tracking and storage of product
• Recruit, interview, hire, and train a merchandising team
• Ensure that the presentation and layout of the retail locations will maximize revenues
• Manage and oversee the online merchandise store
• Manage reporting of all merchandise inventory, invoices, and sales

Jr. Swarm League
• Track and organize Jr. Swarm registrations
• Assist with building Jr. Swarm team schedules and league forms
• Help on-site during Jr. Swarm games as a team representative
• Manage the Jr. Swarm social media & website upkeep

Merchandise Manager

• Assist Digital Media department with tracking and analysis of the team’s social media accounts
• Produce behind-the-scenes social media content on gamedays and non-gamedays
• Help organize the team’s social media calendar
• Assist Digital Video Content Creator in creative process
• Research targeted social markets
• Create content plan for sponsors 
• Create trivia, evergreen content, and promotions to be scheduled across all platforms.

Social Media Coordinator

• Oversee and implement the store's merchandise plan and operating standards
• Track inventory from receipt of goods through the sale and delivery of goods
• Manage and prepare for the daily operationo of the store; which includes the setup of the POS system and the tracking and storage of products
• Recruit, interview, hire, and train a shipment and merchandising team
• Ensure that the presentation and layout of the retail locations will maximize revenues
• Ensure that the presentation of inventory is organized by style, color code, and in good standard
• Assist with the reporting of all merchandise inventory, invoices, and sales
• All other duties as assigned

AMERICAN EAGLE OUTFITTERS INC.

Sales and Stock Lead Manager

Working with enrollment services to collect private business information in order to set up utilities and their online login for bill pay. Worked with private records, book keeping software, statements, and utility customer service representatives.

Urjanet

Independent Contractor

Assisting the tournament director with the Florida Conference. Responsbilities included filing team rosters, contacting coaches and parents, recording payments, tournament set up, programs, graphic designs, marketing, social media, trophy design, updating schedule changes, and various other activities.

Perfect Game USA

Assistant Tournament Director

I am used in various departments to cater to excellent customer service. I excel in digital software for organization  and customer satisfaction matters. I started by gaining full knowledge of the stockroom where the shipping and receiving take place in order to better educate myself with daily activities on the sales floor.

Nike

Sales Representative

Started as a hostess and worked my way up to take-out and eventually a server. As I server I passed multiple alcohol awareness tests provided by a paid company. They were used as a way to check servers for misreading ID's and serving alcohol illegally. I dealt with customer service on a daily basis along with many other leadership building skills. Some days I catered to parties of 150 people or more.

Paige Favor