Enoch Morishima

Enoch Morishima serves as the Principal Designer at Toyota Boshoku America, specifically within the Silicon Valley Innovation Hub. His role encompasses overseeing design activities and technology scouting, contributing to the company's vision of becoming a leader in interior space creation by 2030. Morishima was involved in significant projects like the MX221, where he coordinated design efforts between teams in the U.S. and Japan, focusing on holistic interior space solutions rather than isolated components.1

Morishima emphasizes the importance of adapting to changing societal values, particularly as Generation Z becomes a substantial part of the workforce. He believes that this demographic shift will influence preferences for ridesharing over vehicle ownership, thereby impacting how automotive interiors are designed to enhance user experiences.1