Emmett Shine

Emmett Shine is the Co-Founder and Executive Creative Director of Pattern Brands, a collective of brands designed to enhance daily life. He has a notable background in the creative industry, having previously co-founded Gin Lane, a creative agency that played a significant role in the rise of direct-to-consumer (DTC) brands like Harry's, Hims, and Sweetgreen. Shine's work at Gin Lane involved shaping brand narratives and aesthetics, which he continues to do at Pattern Brands, where he oversees the creative direction of its various brands, including Equal Parts and Open Spaces.135

Shine's approach combines artistic vision with operational expertise, emphasizing the importance of creating unique identities for each brand while also leveraging synergies across the portfolio. His experience spans over a decade, during which he has been instrumental in launching and growing numerous successful brands, contributing to the evolving landscape of consumer-led, digital-first businesses.234