Emmett Shine

Emmett Shine is a seasoned entrepreneur, co-founder at Pattern Brands, and an early-stage investor known for his exceptional creative direction and branding expertise. As a former Executive Creative Director of Gin Lane, Emmett has worked with numerous consumer goods brands, including SmileDirectClub and Shake Shack, among others, and played a crucial role in their successful IPOs. A graduate of New York University, Emmett combines his skills as a graphic designer and photographer to deliver top-notch guidance to brands looking to establish a strong identity and optimize their marketing strategies. At Pattern Brands, he leads the creative direction of a multi-brand consumer goods company, bringing together products and guidance that inspire users to learn, explore, and create a more centered daily life. Emmett's diverse professional background, combined with his entrepreneurial and branding expertise, has made him a much sought-after advisor to emerging startups such as Care/Of, Geneva, Recess, and many others.