Emma Sherwood-Smith

Emma Sherwood-Smith is currently the Director of Commercial Strategy and Planning at Stonegate Group, based in London, UK.3 She is a highly capable, dynamic, and purpose-driven marketer known for her clear vision, ambition, and drive to make things happen.2

Prior to her role at Stonegate Group, Emma had significant experience in the beverage industry:

1. She worked as Heineken's Cider Brand Director, where she focused on the growth and development of fruit ciders, particularly the Old Mout brand.1

2. Emma also held a position at Carlsberg, where she was recognized in Campaign's Power 100 list in 2021. During her time there, she was noted for driving the company's achievements through purpose and agility.5

Emma joined Stonegate Group in early 2021, initially on a short-term contract basis for four months before transitioning to a permanent role.4 Her expertise lies in marketing, brand management, and commercial strategy, with a particular focus on the beverage and hospitality sectors.

Throughout her career, Emma has demonstrated a keen understanding of market trends, consumer behavior, and brand positioning. Her insights on premium packaged fruit ciders and their growth potential showcase her deep knowledge of the industry.1