Emma Ryan O’Keefe

Emma Ryan is the Associate Director of Strategy at OBERLAND, a New York-based advertising agency known for its purpose-driven approach. She joined OBERLAND from Gotham, part of McCann Worldgroup, where she had been involved in strategic work primarily focused on the beauty sector, including projects for L’Oréal.12

Background and Experience

• Education: Emma is a graduate of the Newhouse School at Syracuse University.
• Career Path: She started her career in analytics and has since transitioned into strategic planning. Her experience includes building the planning function at Lippe Taylor, where she worked closely with Kate Charles, OBERLAND's Chief Strategy Officer, before moving to Gotham.12
• Strategic Focus: Emma emphasizes a purpose-driven approach in her work, advocating for brands to adopt values that resonate with today's consumers, particularly Generation Z.1

Personal Insights

Emma has expressed a desire to make a meaningful impact through her work, stating that she is motivated by the opportunity to contribute positively in an industry that can often feel purposeless. She enjoys storytelling and connecting with audiences on a deeper level through brand narratives.12

Current Role

At OBERLAND, Emma plays a crucial role in shaping strategies that align with the agency's mission of constructive capitalism, aiming to create value not just for shareholders but for the community and the environment as well.2