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Emm Pakdee
Director of Product Design at DoubleVerify
Emm Pakdee is the Director of Product Design at DoubleVerify, a premier self-servicing SaaS AdTech products and solutions company.12 With over 23 years of experience, he is a strategic-level expert in Information Architecture, User Experience Design, and Usability Engineering.1
Professional Background
Emm has held his current position at DoubleVerify since June 2021.1 Prior to this role, he worked on significant projects for major companies:
- Designed web-based self-servicing video ads provisioning and debugging tools for Google DoubleClick for Publishers platform (2014-2015)
- Created web-based self-servicing multi-asset classes trading products/platform for BlackRock (2018-2020)
- Currently developing a Design System for DV Pinnacle at DoubleVerify1
Expertise and Contributions
Emm is known for his:
- Exceptional leadership in UX design
- Extensive domain knowledge
- Skill in developing user-friendly design concepts and solutions3
At DoubleVerify, he leads the in-house Product Design team, which is in its formative phase. He has been instrumental in implementing and improving UX/product design workflows and incorporating Lean UX design processes into their initiatives.1
Personal Interests
Outside of his professional life, Emm has diverse interests:
- Music: He is passionate about DJing and producing music, particularly in genres like soul, funk, acid jazz, and post-punk/new wave
- Fashion: He has experience in designing and selling merchandise
- Entrepreneurship: In the mid-1990s, he designed and launched an eCommerce website for his indie dance record music label, Step Ahead Records1
Work Philosophy
Emm emphasizes the importance of:
- Continuous improvement in design craftsmanship
- Listening to users and product stakeholders
- Staying humble as a designer1
His LinkedIn profile can be found under the username emm-pakdee-12a9407.34
