Emily Pfeiffer

Emily Pfeiffer is a Principal Analyst at Forrester, specializing in commerce technology.1 In her role, she serves digital business leaders by providing comprehensive coverage of various aspects of commerce technology, including:

• Order management systems (OMS)
• B2C commerce solutions
• Drop shipping
• Promotions

Key Responsibilities

Emily's work at Forrester involves several important tasks:

1. Forrester Wave™ Evaluations: She conducts the Forrester Wave™ evaluations for B2C commerce and OMS.1 In Q3 2023, she performed the Forrester Wave™ evaluation for commerce search, which included an in-depth analysis of the top 10 solutions in this space.2

2. Strategic Guidance: Emily works with brands and retailers to guide their future fit strategies for platform selection and management.1

3. Vendor Advisory: She advises commerce tech vendors on their go-to-market strategies.1

Professional Background

Emily has extensive experience in the e-commerce industry:

• She has been involved in "eCommerce" since the 1990s.3
• Prior to her current role as Principal Analyst, Emily held the position of Commerce Technology Senior Analyst at Forrester.4

Vision and Approach

Emily's work is driven by her FIRE vision for commerce tech, which stands for:

• Flexible
• Inexpensive
• Rapid
• Easy

This vision informs her approach to guiding businesses in their commerce technology strategies.1

Emily Pfeiffer's LinkedIn username is indeed emilypfeiffer, as mentioned in the query.2