Emily Harrison

Vice President, Marketing & Direct Sales

Emily Harrison is a seasoned marketing professional with extensive experience in digital strategy and brand management. Here's a detailed profile:

Professional Background

Marketing and Operations Expertise:

Currently serves as Vice President of Marketing & Direct Sales at HALL Family Wines since April 2017
Has over 15 years of in-house and agency experience managing national and global brands1

Career Highlights

Wine Industry Experience

HALL Family Wines
- Vice President, Marketing & Direct Sales (Apr 2017 - Present)
- Director of Marketing (Jan 2015 - Apr 2017)
- Key achievements:
  - Built and directed the marketing department
  - Served as an internal agency for all revenue centers
  - Developed marketing strategies and drove execution
  - Managed marketing department P&L
  - Ensured e-commerce sales goals were met1

Previous Marketing Roles

Senior Strategist at iCrossing (Jul 2011 - Jan 2015)
- Developed digital marketing plans for national and global clients
- Worked across retail, CPG, tech, and finance verticals
- Led strategic planning for brands like Skinnygirl Cocktails, Laphroaig, Maker's Mark, and Jim Beam1
Strategist at Isobar (Jun 2009 - Mar 2011)
- Executed brand communication strategies
- Managed campaigns across digital, social, and mobile platforms
- Worked with clients including Dolby Digital, Coca-Cola, Adidas, and Wells Fargo1

Education

Bachelor's Degree in Advertising from Academy of Art University (2002 - 2006)1

Emily Harrison is known for her comprehensive approach to marketing, combining digital strategy, brand management, and strategic leadership across multiple industries.