Ema Rouf

Ema Rouf is the Co-Founder and President of pave.dev, a fintech startup she established in October 2020.12 With over 15 years of experience in building and growing analytics products, Ema is a serial entrepreneur, having founded three companies throughout her career.2

Professional Background

Previous Ventures::

• Co-founded Adazza (January 2015 - December 2019)
• Co-founded GraphScience Inc. (March 2009 - February 2013), which was later acquired by Centro
• Founded an FB app (January 2007 - December 2007)

Early Career::

• Web Marketing Analyst at PowerReviews (December 2007 - October 2008)1

Education

• Bachelor's Degree in Sociology from UC Irvine (2003-2006)
• Studied abroad at Lund University and Orta Doğu Teknik Üniversitesi / Middle East Technical University in 200515

Current Role at pave.dev

At pave.dev, Ema and her team are developing a Cashflow API that integrates various financial data sources to provide a unified view of a consumer's financial life.2 The company's mission is to enable fintech developers to access a comprehensive picture of their end customers' cash flow and financial profiles, ultimately helping to serve financially underrepresented Americans.3

Personal

Ema is married to her co-founder, Raymond Rouf, who serves as the CEO of pave.dev.14 They have previously worked together on other ventures, including their experience in ad tech.4

Ema Rouf is based in Palo Alto, California, and her LinkedIn profile can be found under the username "emahussain".3