Elizabeth Selby

Elizabeth Selby is an innovative senior marketing executive with 20 years of global experience in the US, Europe, the Middle East, and Asia, having worked for renowned brands like Apple, Netflix, Electronic Arts, and Etihad Airways.

She is a seasoned leader adept at driving new initiatives, using conceptual thinking, and creative problem-solving skills to achieve key business outcomes and build world-class organizations.

Elizabeth excels in navigating complex organizations and cultural nuances, fostering creative and healthy team environments, and driving innovation and fresh ideas.

Her skill set includes expertise in marketing communication, brand building, international expansion, growth marketing, product marketing, content marketing, digital transformations, creative storytelling, social media, paid media, digital marketing, customer experience, product management, editorial and publishing, as well as change management.

Elizabeth Selby holds a Master of Science (MS) in Integrated Marketing Communications from The Medill School at Northwestern University, a Certificate in Media Management from Northwestern University's Kellogg School of Management, and a Bachelor of Arts (BA) in Media Studies from Scripps College.

She also completed her high school education at Singapore American School, The Loomis Chaffee School, Jakarta Intercultural School, and has a diverse educational background.

During her career, Elizabeth has held key positions such as the Worldwide Head of International Marketing and Social/Digital Marketing at Apple, Global Senior Director of Publishing & Platform Innovation at Netflix, Director of Marketing - Asia Pacific - Brand and Social at Netflix, Global Head of Digital at Etihad Airways, and various roles at Electronic Arts and leading advertising agencies.

Elizabeth Selby's expertise spans across various industries and geographies, making her a valuable asset for organizations seeking growth, innovation, and effective marketing strategies.