Barbara Executive

Barbara Executive is a value-driven business leader with extensive expertise in the Pharma industry, having worked in various areas including research, development, medical, sales, and marketing. She possesses solid experience in digital technologies, data analytics, and advanced measurement techniques. Barbara has a proven track record of demonstrating executive presence, navigating ambiguities, and driving innovation through leading large teams with an entrepreneurial mindset.

Her expertise spans across brand and portfolio management, brand lifecycle management, omnichannel customer engagement, innovative business models, cross-functional team leadership, transformation, customer experience, and change management.

Some of her notable achievements include deploying Omnichannel Customer Engagement in over 35 countries, achieving significant impact on access and sales productivity. She has also developed advanced marketing optimization strategies resulting in increased sales and market share. Barbara has been involved in successful medical deployment programs and CRM rollouts globally, earning recognition and awards for her collaboration, innovation, and business growth.

Barbara holds a Bachelor's Degree in Business Administration from the Graduate School of Business Administration Zurich, with additional studies in Finance from Harvard Business School, and Marketing Excellence from INSEAD. Her professional experience includes leadership roles at Novartis International, where she served as the Global Head Foundational Data & Infrastructure and the Global Head Multichannel Customer Engagement at Novartis Oncology. Prior to that, she held various positions at Novartis Pharma AG, managing global brands, therapeutic areas, marketing, communications, and sales training. Barbara also has experience in international sales and training at Roche Molecular Systems.

Colleagues and peers recommend Barbara for her analytical skills, strategic thinking, leadership qualities, and her determination to explore alternatives and overcome obstacles. She is known for being a compassionate leader who values her team and pushes boundaries to achieve results.