Elizabeth Richeda
Santa Monica, California
Elizabeth Richeda is a driven and creative professional known for her entrepreneurial spirit and expertise in omnichannel retail, merchandising strategy, marketing, customer acquisition, innovation, and new business development.
Her key skills include performing both quantitative and qualitative analysis, synthesizing complex data into actionable recommendations, problem-solving, program management across various teams, and leading initiatives from conception to implementation and measurement.
She pursued her education by studying Bachelor of Arts in Economics and History at Bowdoin College, and later went on to earn a Master of Business Administration in Marketing from Northwestern University - Kellogg School of Management.
Elizabeth has held prominent roles in various organizations including Director of Brand Management at Fabfitfun, Director of Global Marketing at Smashbox Cosmetics, Director of Strategy and Innovation at Macy's, and Manager of Omnichannel Strategy at Macy's.
Her professional journey also includes positions such as a Strategy Intern at Nordstrom Product Group, Analyst at CFAR, Discovery Coordinator at San Diego Fire Victims Lawyers, and Intern at Micato Safaris.
