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Collin McFerrin
CPG Brand Manager and Northwestern Kellogg MBA Candidate
Collin McFerrin is a professional with a diverse background accumulated through various roles at Georgia-Pacific across the United States. His experience includes managing P&Ls, sales, import and export compliance, and consumer-focused solutions. He collaborates with cross-functional teams to analyze market changes, product performance, and digital marketing strategies. Currently pursuing brand management in the CPG/retail sector to engage in the end-to-end product development and distribution process. Collin's skill set encompasses qualitative and quantitative analysis, feedback-driven decision-making, and strategic leadership. He is an MBA candidate at Northwestern University's Kellogg School of Management, enhancing his expertise in operations, finance, and marketing. Outside of work, Collin enjoys volleyball and live music.
