University of California, Berkeley, Haas School of Business

Stanford University Graduate School of Business

University at Buffalo

Adelphi University

The Wharton School

Stanford University

Huntingtion High School

University of London

Data Scientist  - Chief Content Officer  - 

Through exploring product lifecycle special projects and gaining exposure in sustainability, HCI, ADAS engineering, ML, and technical operations at Tesla, she drove advancements in environmentally friendly EV charging via improvements to Solar and Superchargers. She contributed to renewable energy programs, streamlined driver interactions, optimized algorithms leveraging data insights, and spearheaded technical improvements that together reduced the carbon footprint and enhanced Supercharger availability. Her diverse leadership and research greatly advanced Tesla's sustainability, experience design, and operational excellence. By developing critical EHS reports and dashboards, she strengthened the use of data to lead operational enhancements.

Tesla

Service Experience Designer | Sustainability | HCI | AI | ADAS | Energy | EHS |

Decision Science, Predictive Analytics, Machine Learning

Blue Blazing Media Co.

Consulting: Vp of Product Topics: Generative AI | Data | Instructional Design | Experiential Data

Women of DAO - a womxn led developer DAO championing innovation & diversity. The new launchpad for womxn led investment ventures cross-chain.

Women of DAO

Founding Board Member

* An enterprise corporate enterprise ISVs. Focused on converged infrastructure, AI, ML, GPT, and Digital Transformation.
* Created repeatable processes and support models for building data visualizations based on analytics, and business intelligence platform solutions for billion-dollar revenue businesses including Flexpod, Cisco, Tech Data, NetApp, Blackbird, and Riverbed.
* Identified BI reporting opportunities that delivered innovative and consolidated solutions, increasing productivity and agility while reducing support cost and time to market for new products.
* Collaborated with product management and engineering teams in dynamically defining user interaction needs to meet quality business intelligence & analytics standards.
* Managed business relationships with ten clients, including Nutranix, Veeam, Riverbead, Nvidia, and Flexpod. Presented operational strategies to senior management to drive ROI and re-engineer sales compliance, generating $2MM+ in annual revenue.
* Cut client budgets by 71% while exceeding lead goals by 32% via shifting from traditional digital media to social marketing channels generating $2MM+ in AR.
* Collaborate with IT BI & Analytics team to design a scalable, stable backend database platform and provide ongoing technical support.
* KW: Looker, Tableau, Snowflake, Data bricks, SQL, ETL, Excel, A/B Testing, PQL, predictive modeling, data-driven decisions, KPIs, leveraging AI, Machine Learning, R&D QA, Brand QA

Yeager Marketing

Sr. Director of Product Knowledge/Analytics - Emphasis in Partnership BI Analytics Growth

* Create consultative oversight strategies that assist in identifying the metrics that are necessary to measure the progress and effectiveness of the XaaS Product roadmaps
* Manage multiple projects/programs simultaneously in a fast-paced environment while prioritizing issues and proactively communicating decisions and issues to multiple business entities
* Organize and consult on PM processes, including technical requirements, managing scope, timelines, and execution for large projects, as well as managing ongoing feature release and backlog grooming activities.
* Comprehensive knowledge of quantitative and qualitative research methodologies, along with the ability to apply processes and synthesize results when there is high uncertainty.
* Solid understanding of the business technology landscape and customer demographics through experience working in corporate and agency environments.
* Work with a cross-functional teams, developed predictive engagement frameworks for mid-market sales and marketing clients, relying on a latticework of models to identify gaps in the UX journey.
* Ensure transparency when discussing UX/IA templates, documentation, assets, personas, design mock-ups, user flows, and design systems
* Collaborate with the Lead Product Designer, UX designers, Developers, and Product Managers to launch products or iterate on existing ones
* Integrating HXO into an organization, managing a Branding and Product Department, and defining long-term strategies for clients that maximize ARR.
* Provide product strategy and execution to ensure the success of a set of products/services from conception to distribution
* Extensive hands-on experience with user research techniques, including user testing, personas, scenarios, internal and external user interviews, and heuristic analysis.

KW: HCI, UX Research, Product Management, GTM, Sales enablement, Personas, HXO, Positioning, Messaging, Pricing, Sales Enablement, VOC, Value Proposition, Backlog

Sr. Director of Product & Knowledge Training

(RED-Lab was acquired in 2018)
Including the implementation of H.X.O. ® the methodology we engage in an overall customer-centric approach to "how a brand sells its products" from a community approach. Loosely designed around specific customer researched points of end users we saw growth in overall customer journey engagements 3% - 8% 
•  Create innovative performance marketing campaigns designed to drive incremental revenue for new commerce products
•  Plan and lead cross-functional efforts to drive successful product alpha, beta and launches for businesses globally
•  Crafted strategic plan for a national client with revenues >$40B through insights from market trend analysis, organizational effectiveness diagnostics, competitive innovative trend insights and interviews with senior stakeholders
•  Provided analysis, due diligence, reporting and guided development of tech tools with e-commerce brands for new and existing markets.
•  Co-created a community of 6,000+ retail executives. Recruited and cultivated new talent (Forrester analysts) on an ongoing consulting basis
•  Optimized $100MM+ retail company's advertising spend by media type through multivariable regression analysis; exceeded target growth by 15% (mobile communications)
•  Prototyped new commerce environments and customer journeys in Unity – gaming environments 
•  Leverage data integrated from proprietary consumer panel, retailer-based point-of-sale and customer loyalty transactions

About RED-Lab (Acquired 2018) 
The Retail Experience Design Laboratory – aka RED-LAB – is the shortest path from idea to execution, combining an innovative, nimble, consulting philosophy with a network of global partners around the globe to research, envision, and execute projects that help retailers and brands achieve great results. Designed with a global perspective that only comes through engagement with e-commerce strategy and brick-and-mortar retailers all over the planet.

RED-LAB (Retail Experience Design Lab)

VP of Product Analytics - Data Engineer Research Analysis

* Inspired by marketplaces, XaaS platforms align a team as a champion of user-centric design that incorporates end-to-end user journeys across a variety of Xaas service delivery models.
*  Ensure transparency when delivering UI templates, documentation, assets, personas, design mock-ups, user flows, and design systems
* Reduced new user acquisition costs by 20% through the implementation of social sharing features and streamlining user adoption; shortened development cycles by 25% and increased data accuracy by 20% in one year by implementing social sharing features
* With a focus on human-centered research and design, in addition to an unfailing passion for and ability to advocate on behalf of users, demonstrated a human-centered approach to organizational transformation and strategic product design.
* Formulate the UI architecture, interface, and interaction flow for new web applications and on-device applications
* Collaborated closely with a cross-matrix collaboration of business analysts and designers to generate detailed specifications of the final designs so that developers could build the final product with confidence
* Through my adventures, I have discovered that human-centered design and design system
methodologies when coupled with a product-led mindset consistently lead to an increase in overall
product growth.
* Knowledge of various quantitative (e.g. contextual inquiry, card sorting) and qualitative research methods, with a particular interest in tracking studies and ad hoc quantitative research (e.g.
conjoint analysis, segmentation) in fundamentals of HCI, information design, and user experience design principles and practices
* Comprehensive knowledge of a wide variety of methodologies, both qualitative and quantitative, with the ability to synthesize results in areas of high ambiguity.

* KW: HCI, UI, C,, UX Journey, UX Research, qualitative, quantitative insights Figma, Adobe XD, Prototype, Product Design, BI Analyst, JTBD, Micro Interactions

Head of HCI & Product Design (UX)

{Acquired}
Leading the development and execution of a multiple platform customer lifecycle roadmap for a bold new socially optimized venture connecting highly talented designers with a consistent custom graphic design work and custom video imagery.

Guiding the growth of BunnyBOXDesign as a startup has revealed the depths of potential growth within the stock photography industry. It is fresh, fast built on an H.X.O. dynamic feedback loop, and user-sourced!
During this launch process I am implementing my core competencies including SQL | Bootstrap | Redux | JavaScript | ReactJS | React Native | HTML5 | CSS | GIT | GitHub | VSCode | REST APIs | MongoDB as we define the platform priorities for relaunch.

As the team grows, we are building out our web application on our proven concept.
•  Designed features for both consumer and business user
•  Defined a new market and product strategy
•  Perform user research with customers to identify pain points and root cause; partnered with the agile development team to finalize feature design, architecture, and plan product launches.  
•  Established cross-functional processes to improve effectiveness and optimization across the team including development requirements, agile adoption, and launch release versions
•  Establish a culture of communications and collaboration with and across teams
•  Successfully define and implement a 2-year product strategy to refocus Paas service from mid-market to enterprise solution
•  Establish partnership solutions that follow roadmap for growth in existing and new GTM channels along with new pricing the delivery service, and value to the enterprise market

About BunnyBoxDesign:
We would like to upset the stock imagery world. It is archaic, repetitive and stagnant. It is time to get #UnStock. 
BunnyBOXDesign.com provides custom visual imagery that tells your story across multiple industries. Our custom graphic designs can be found on a screen everywhere.

Bunny BOX Design

VP of Engineering - Specializing in Full Stack Technologies, CTO

Ellievest.com
-Created digital strategy of local chapter. Implemented online presence and social media strategy.
-Start-up launched “Women INVESTING in Women" inaugural event series.

Mission:
60,000 amazing women internationally who passionately believe in using their intellect and ambition to change the game for all women globally. Our goal is to provide many opportunities to bring together our membership in meaningful ways to promote professional development.

85 Broads - Phoenix Chapter

VP Marketing Communications

Luxury Travel Experience Editor/Photographer
•	Authored original content, both sponsored and guided strategic editorial direction in addition to photographic media (Creative Lead)
•	Virtual globetrotter responsible for destination features and travel trend articles
•	Community manager for social platforms including FB, Twitter, and YT cumulative audience over 900,000
•	Managing relationships, sponsorships, features and partnerships for PR and marketing with Fine Wine and Design TV, Yelp, Edible Mag. – a national gourmet food magazine and airlines for Platinum members over 150K miles annually
•	Enabled other influencers to create media for social and visual experiential needs
•	Vast knowledge of the chef culture, cocktail and dining culture
•	Met submission deadlines while working on multiple projects at once including reworking older content based on new trends
•	Collaborate with new grand openings, media, and press to generate share-worthy stories including Recipe Share, Farm to Table, and Meet Yr Chef.
•	Syndication in USA Today frequently
•	Utilized extensive SEO, social keyword research, and google analytics to guide editorial content strategy topics to be optimized for clicks based on user’s interests

About:
Connecting a healthy balance both online and offline through adventure and experience. As executives and entrepreneurs @ warp speed, we make our businesses prosper and succeed. We need to treat ourselves as well. Healthy-minded lifestyle benefits our members and nurtures our Business training community. We travel healthy and guide our c-suite executive members on how to choose healthier options at a road warriors’ pace. Balancing both your business and your health, nutrition and fitness have to happen daily.

Navigating life balance of luxury travel and a healthy offline balance we find the best experiences and adventures across the globe and locally.  Focused on escapes off the grid and indulging in airline reward points and increasing "status" balances.

When To Zen

Sr. Manager Social Media Creative Content

Community curation and digital marketing strategy, social business model. (Early days of initial social media coaching.)

JiveFromTheHive.com

Head of Social Content Creation - Building Online Communities Around Commonalities

* Strategic product marketing executive with 17+ years of enterprise technology experience. Diversified, Saas, B2B, B2C, enterprise apps, and then the unique.
* Developed end-to-end content strategy, across all audience touch-points, including thought leadership, demand gen, and sales enablement assets.
* Drove overall brand management, marketing strategy and execution across all channels while delivering growth and profitability.
* Ensured company brand is of high quality and high performance with customers and other key stakeholders.
* Formulated and executed short term and long-term marketing product road maps.
* Synthesized customer insights to develop digital and physical brand assets for the client, including branding, landing page, and marketing materials, etc.
* Understand customer pain points within the inbound customer journey and build digital journeys and communication strategies to nurture leads.
* Successful media placement, social media paid ads and advertising trade publications and influencer plans contributed to a 35% increase in new leads.
* Created content and copy for social media channels (Twitter, Facebook, ProductHunt, and Instagram) and email newsletter; assessed customer response to create targeted messaging and informational future content; social media following grew 115%+ organically for our clients.
* Implemented a pre-launch waitlist, leveraging a referral program that encouraged users to share the product on social media and private communities; resulted in 5k+ signups at launch + post 15 days.
* 9X Google certified Advertising Partner agency managing client’s combined budget over $350k month. 
* Effective communicator and storyteller, relaying complex information in easily understood, compelling and relatable language. Innate ability to easily connect and build trust with others.
* KW: digital marketing, brand, communications, executive, storyteller, content, cmo

VP of Digital Marketing Social Growth Strategy

The following are some of the key accolades:
- Ghost writing about Product Management, Product Marketing, UX Research, Data Science for Learning Management Models, and a book on the subject.
- Among the other responsibilities are messaging, branding, and maximizing the effectiveness of paid media buys.
- 82 podcast episodes in 52 weeks. This resulted in the repurposing of additional content in order to increase social engagement.
-Generated an evolved funnel. New certified users resulted in an increase of 7% in overall sales cycle within just 6 months using only social media channels.

Pragmatic Institute (Pragmatic Marketing + TDI)

Director of Social Media & Paid Growth

Pharma-tech-Saas - Life Sciences and Biotech Open Source Community

Key Achievements:
-Content marketing and distribution
-Creating and implementing a viral social media strategy on a contracted  basis. 
-Manager SEO marketing, Blog , Newsletters, streaming media, video news content. 
-Project management of Beaker linking strategies and data mining. 
-Community Development through linking strategy.

Beaker.com

Sr. Director Product Management / Product Marketing

Company Manufactures garment fitting forms and mannequins for the fashion industry.
Annual sales reached $12 Million and employed a team of 175

Key Achievements:
-	Developed and implemented a strong marketing plan that increased company’s domestic and international sales by 50% in the first year.
-	Designed and created the company website, www.wolfform.com; developed paper and email catalogues, brochures and other informational pieces utilized in response to web-generated requests; developed a computer database of all potential and current customers.
-	Improved customer service department performance
-	Managed a  marketing team of  eight.
-	Built lead generating web site; Launched Ecommerce store, Managed email marketing campaigns; Direct mail campaigns SEO; Presented ROI geared  strategic marketing  plans
-	Plan marketing budget and reconciliation
-	E-Newsletters and Trade show strategy.

Wolf Forms

Director of Marketing and Web Advertising

NPR - National Public Radio
All the fun activities of being a college intern at NPR. Great experience in radio before new technologies and super smart industry characters.

University Intern

R&D (Research and Development) Formulation & Microbiology Labs

Elizabeth Hannan