Politecnico di Torino

Lead UX Architect at MailOnline

Embraced elevated responsibilities while maintaining the core excellence that defined my role as a Senior, leading a stand-alone team.

Evolved my role into providing services to the entire organisation, handling budgeting, fostering collaboration and supporting a wider array of business units, facilitating discussions, promoting best practices, and ensuring the delivery of customer-centric solutions.

Taken on a more significant role in training and mentoring other peers, equipping them with the skills and knowledge needed to excel.

Expanded the team, further enhancing our capabilities and allowing us to tackle even more extensive and complex challenges.

Charlotte Tilbury Beauty

Lead Researcher

Established, nurtured, and elevated a cutting-edge research function and a high-performing team within the organisation. Led the charge, line managing a dynamic team, while strategically charting a course towards excellence.

Collaborated with multiple teams on a grand scale, consistently delivering the best possible customer-centric experience, with full ownership of all CX research activities undertaken by the company.

Cultivated a culture of Design Thinking and Service Design, unleashing creativity and innovation as core drivers. My unwavering commitment to Agile and the Double Diamond framework underpinned our processes.

Engaged with stakeholders, conducting a diverse array of quantitative and qualitative CX Research activities. This includes experiments such as usability and accessibility testing, card sorting, tree testing, painted door testing, first-click analysis, as well as surveys, interviews, focus groups, observations, diaries, literature reviews, and case studies.

Applied advanced statistical analysis techniques to dissect quantitative data, while utilising thematic analysis to uncover intricate patterns and insights from qualitative research.

Presented findings to diverse audiences, tailored to different specialties and seniorities within the organisation.

Actively mentored and supported junior and mid-level professionals through our mentorship program, fostering their growth and development.

Proudly contributed to several committees, including the FA and MHFA as a certified first aider, and actively participated in D&I, A11y (constantly advocated for accessibility), sustainability, and women in tech initiatives, and showcasing my dedication to social and ethical causes.

Senior UX Researcher and Product Designer

Spearheaded a user-centric approach by seamlessly integrating Design Thinking methodologies and frameworks, ensuring a human-centred focus in all endeavours.

Actively led Service Design activities, leveraging them as a powerful bridge for inter-team connections and a practical tool for gathering requirements and solving complex problems.

Crafted and executed a comprehensive experience strategy, providing a clear roadmap for achieving our design objectives.

Championed, facilitated, mediated, and took the helm in both quantitative and qualitative research endeavours, leaning on self-built wireframes and prototypes alongside live features to enhance user experiences.

Diligently preserved design value, harmonising requirements, mediating cross-team discussions, and maintaining alignment with our business vision and mission.

Drove the development of cross-platform, global, and scalable solutions  from portals to single features, partnerships, and exploratory projects.

Demonstrated leadership in coordinating work processes and consistently delivering high-quality results within the fast-paced Agile environment, fostering an environment of efficiency.

MailOnline

Lead UX Architect

Managed stakeholders with diverse levels of seniority and collaborated with global markets on a range of impactful projects. These projects included but were not limited to the development of secure login and authentication apps, optimisation of the retail experience, enhancing digital versus physical customer journeys, accessibility, and elevating the overall employee experience on the global intranet.

Instilled a data-driven approach at the core of our problem-solving and design process, ensuring that decisions were grounded in solid analytics and insights.

Played a pivotal role in championing the Design Thinking approach as a powerful driver for business improvement, progress, and innovation, fostering a culture of creativity and customer-centric and diversified solutions.

Meticulously documented and organised all relevant artefacts, deliverables, and assets such as wireframes, prototypes, documentation, discussion guides, white papers, and more, ensuring seamless knowledge transfer and experimentation.

Piloted the adoption of Agile (Scrum) methodology and developed a strategy to guide other teams in their Agile journey. Led engaging vertical workshops to facilitate this transition, aligning teams for enhanced collaboration and efficiency.

Pioneered and facilitated the autonomous management of research activities within cross-functional squads, even those with minimal or no prior research experience, by establishing a shared framework and best practices.

Outlined and executed the company's participation in industry awards, setting a high standard for deliverables and positioning the organisation as a trailblazer in design and innovation.

Vodafone

Senior User Experience Designer

Navigated the complex landscape of e-commerce, mini-websites, B2B apps, and a constellation of intriguing side projects and experiments all centred around the dynamic world of fashion.

Led a wide spectrum of both qualitative and quantitative research endeavours, amassing a wealth of insights and knowledge that fuelled data-driven decision-making.

Demonstrated a proactive approach to challenging the status quo, consistently encouraging the team to surface new behaviours and explore innovative solutions to existing challenges. This included pitching and securing partnerships with a diverse range of providers to support our activities.

Facilitated communications, managed stakeholders, and orchestrated core project kick-offs using Service Design techniques, ensuring seamless collaboration and alignment among all parties involved.

Pioneered a culture of continuous learning by conceptualising and implementing an internal "shared knowledge" mentorship initiative, fostering the growth and development of team members.

Mastered the intricacies of project management, leveraging a wealth of knowledge and hands-on experience to drive projects to successful completion, consistently delivering results.

Max Mara Fashion Group

UX/UI Designer

Played a pivotal role in orchestrating the company's rebranding process through a combination of Service Design and Research activities, establishing the essential foundations and crafting comprehensive guidelines for all digital products to adhere to.

Collaborated on blueprinting the B2C academy learning experience, as well as its broader digital ecosystem, ensuring a seamless and enriching educational journey for users.

Demonstrated a versatile skill set by designing and developing a diverse range of digital products. This included, but was not limited to, creating an e-commerce platform for hosting services, designing an academy portal, crafting engaging landing pages, and delivering impactful newsletters. Each project showcased a dedication to user-centric design and the pursuit of excellence.

COLT Engine S.r.l.

Customer&UX Designer (SR) // Frontend Developer (JR)

Expertly curated data visualisations for both B2C and B2B applications, transforming complex data into clear and meaningful insights for diverse audiences.

Continuously refined my expertise in quantitative research and analytics, ensuring that decisions and strategies were always well-informed and data-driven.

Engineering Ingegneria Informatica Spa

UX&Service designer and developer

Embarked on my journey with Agile methodologies early on, gaining invaluable hands-on experience in this dynamic approach to project management.

Embraced a commitment to scalable, component-based design and development, effectively incorporating frontend frameworks and design systems into projects via a self-built templating system. This allowed for efficient and consistent product development.

Specialised in Frontend Development, mastering the art of constructing websites and e-commerce platforms from the ground up. This expertise was honed in a fast-paced environment, where I navigated a diverse range of industries, including fashion, food, wellness, and more. My versatility in adapting to various fields contributed to my ability to deliver high-quality solutions in demanding settings.

Tembo

Front-end Developer

Designed and developed impactful websites.

Managed website maintenance and analytics, ensuring a seamless and optimised user experience while leveraging data-driven insights for continuous improvement.

Thrived in creative challenges by actively contributing to design strategy blueprints and campaigns, bringing innovative and compelling ideas to life.

Elisa Reinaudo