Elisa Franzini

Elisa Franzini is the Head of Digital Channel Management at Poste Italiane, a prominent postal and logistics service provider in Italy. Based in Rome, she has a background in design and innovation, which she leverages to enhance digital strategies within the organization.

Professional Background

Franzini has a diverse career that includes significant experience in digital strategy and management. She emphasizes the importance of integrating both small data and big data to create actionable insights that can improve customer experiences. This approach allows her team to analyze customer behaviors and align them with market trends, ultimately facilitating the design of effective digital solutions.12

Key Contributions

In her role at Poste Italiane, Franzini focuses on:

• Design Thinking: She advocates for applying design thinking methodologies to accelerate project execution and enable organizational change. This approach is crucial for fostering innovation within large enterprises like Poste Italiane.13
• Data Management: Franzini's work involves managing complex datasets to derive insights that inform strategic decisions across various digital channels.12

Current Initiatives

Franzini actively engages in projects aimed at improving digital services and customer interactions at Poste Italiane. Her leadership in digital channel management is pivotal as the company navigates the evolving landscape of postal services and digital communication.2

Overall, Elisa Franzini represents a blend of design expertise and strategic vision, making her a key figure in driving digital transformation at Poste Italiane.