Eliot Fineberg

Eliot Fineberg is an experienced digital leader and consultant specializing in digital leadership, product management, and service design. He is currently a director at FF Studio, a strategic design studio that he co-founded with Anna Goss.35

Professional Background

Eliot has over a decade of experience helping companies, charities, and government organizations optimize their use of technology and design.4 His career has involved working on complex technology projects, particularly those requiring collaboration between various disciplines.1

Current Role

At FF Studio, Eliot and his team work with organizations to:

• Imagine, define, and create desirable futures
• Develop digital products and services
• Enhance organizational capabilities in digital innovation13

The studio focuses on working at the pace of their clients, aiming to build resilience and confidence within organizations to handle digital transformations independently.1

Previous Experience

Some notable points in Eliot's career include:

• Senior leadership role at MoJ Digital (Ministry of Justice Digital) a few years ago1
• Project lead for an early digital project with Civil Claims in 2014, aimed at making property claims more accessible to litigants in person1
• Extensive experience as a freelance/contract worker, particularly in government sectors, spanning about twelve years2

Expertise and Approach

Eliot is known for:

1. Navigating complex bureaucracies and legal constraints in digital transformation projects
2. Employing "test and learn" methodologies, emphasizing the importance of prototyping and learning from failures
3. Building trust between project teams and organizational power structures
4. Focusing on long-term product strategy and roadmapping12

Eliot's approach involves balancing vision with pragmatism, recognizing the need to work within existing constraints while simultaneously designing to change those constraints.1