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Elif Goktas
CMO at McDonald's Turkey
Elif Göktaş is an experienced business leader with over 27 years of expertise in various FMCG categories and retail. She served as the CMO of McDonald's Turkey for approximately 5 years, from 2016 to 2022.3 Currently, Elif Göktaş holds the position of Deputy General Manager for Marketing and Communications at Beymen Group, a role she assumed in 2022.13
Göktaş has a strong educational background, having graduated from the Middle East Technical University's Business Administration program and later completing her MBA at Sabancı University in 2006.1 Her career began in 1995 at Koç Holding, and she has since worked for various prominent companies including AC Nielsen, Schöller Ice Cream, Danone, Sabancı Holding, Mey Diageo, and Doğtaş-Kelebek Furniture.1
In her current role at Beymen Group, Göktaş is responsible for developing marketing and communication strategies for Beymen's foreign brands as well as Beymen Collection, Academia, and Beymen Club.1 She also oversees media relations, event management, public relations, and corporate communications for the group.1
Throughout her career, Elif Göktaş has received numerous awards for the projects she has led.1 She is known for her expertise in multiple FMCG categories, including ice cream, food, soft drinks, and retail.2
