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Elif Goktas
CMO at McDonald's Turkey
Elif Goktas is an experienced business leader with over 27 years of expertise in various FMCG categories and retail, including ice-cream, food, soft beverages, alcoholic beverages, furniture retail, and QSR-Quick Service Restaurants.
She possesses a strong commitment to delivering results, with a passion for engaging with strategic marketing management and execution.
Elif pursued a Master of Business Administration (M.B.A.) in Management at Sabanci University and also studied Business Administration and Management at Middle East Technical University.
Throughout her career, she has held key positions in renowned organizations such as CMO at McDonald's Turkey, Marketing Director at Doğtaş - Kelebek, International Marketing Manager at Diageo, Marketing Manager at Diageo, Marketing Manager at Sabanci Holding, and Marketing Manager at DANONE.
