Maxim Sirotkin

Maxim Sirotkin is the Chief Marketing and Development Officer at Cedrus LLC, a position he has held since August 2021. Based in Moscow, Russia, he has a strong background in strategic marketing, business development, and digital marketing across various sectors including food and beverages, luxury goods, and building materials.

Professional Background

• Current Role: At Cedrus LLC, Sirotkin leads a team of 30 across four departments: Strategy, Promotion & Advertising, Product Development, and Customer Service. His responsibilities include:

  • Developing a five-year strategy aimed at doubling revenues and enhancing brand awareness.
  • Managing the profit and loss accountability for the company.
  • Overseeing a marketing budget to achieve measurable ROI.
  • Implementing sustainable growth initiatives and expanding capabilities in CIS and other export markets.
  • Analyzing and executing business development strategies in the construction mixes category.

• Previous Experience:

  • Marketing Manager at William Grant & Sons (2014-2021): He successfully formulated over 30 corporate strategies that led to significant profit growth and market share increases for brands like Glenfiddich and Monkey Shoulder.
  • Brand Manager at Maxxium Russia (2013-2014): He executed high-profile advertising campaigns that established premium brand perceptions in the whisky market.
  • National Sales and Marketing Manager at Swatch Group (2008-2011): He directed sales initiatives and collaborated with various departments to enhance marketing effectiveness.

Education

Sirotkin holds an MBA and has experience studying and working in multiple countries, including the USA, Brazil, India, Russia, and Spain. This international exposure has contributed to his understanding of global markets.

Skills

He is recognized for his multilingual capabilities and expertise in digital performance marketing, strategic implementation, and team leadership. His work has consistently focused on achieving record-breaking margins and profits for the companies he has been associated with.12