Elie Badran is a marketing and market research professional with over two decades of experience working for multinational companies across Europe and the Middle East. He is currently serving as the Commercial Director at Ipsos, a leading global market research firm. Previously, Elie worked as the Head of Loyalty and Go-to-Market Advisor at Ipsos, as well as a Consultant for various companies, including Nando's and Boots UK. He also freelanced for Kellogg's in marketing and market research roles.

Throughout his career, Elie has gained expertise in brand innovation, loyalty programs, go-to-market strategies, and global grocery. He has worked in different sectors, including pharma, food, and retail. Elie holds a degree from the American University in Beirut.