Elena Shifrina

Elena Shifrina is the founder and CEO of BioFoodLab, a pioneering company in the healthy snacks market in Russia. She established BioFoodLab in 2012, inspired by her experiences in Boston during an internship at the Massachusetts Institute of Technology (MIT), where she observed a culture of healthy eating and active lifestyles. This motivated her to introduce similar concepts to the Russian market, which at the time lacked healthy snack options.24

Under her leadership, BioFoodLab has developed its flagship product, Bite, a line of fruit and nut bars that are free from preservatives, sugar, and artificial ingredients. The company's mission is to promote healthy eating habits among both adults and children in Russia and beyond.13 Since its inception, BioFoodLab has expanded significantly, with its products now available in over 14 countries across Europe and Asia.24

Elena's entrepreneurial journey has garnered recognition; she was named "Woman of the Year" by the Skolkovo Business School in 2017 and received the "Entrepreneur of the Year" award from Ernst & Young for her contributions to the food industry.15 Her efforts have not only positioned BioFoodLab as a leading brand in healthy snacks but also contributed to a growing awareness of health and wellness in Russia.

In addition to her business achievements, Shifrina emphasizes sustainability and quality, sourcing up to 85% of her ingredients from abroad due to local quality standards while striving to collaborate with local suppliers.36 Her vision continues to push for a healthier future in Russia and beyond, making BioFoodLab a notable player in the global health food sector.