Eldad Arnon

Eldad Arnon is the Founder and CEO of Tupu, an innovative AgTech startup based in Berlin that focuses on sustainable mushroom cultivation. He co-founded Tupu in 2021 alongside Daniel Lock, both of whom have extensive backgrounds in controlled environment farming, having previously worked at companies like Infarm and Delivery Hero.14

Background and Vision

Under Eldad's leadership, Tupu has developed a decentralized farming system that utilizes advanced technology, including robotics and artificial intelligence, to grow organic gourmet mushrooms directly in urban settings. This approach aims to address food insecurity and reduce the carbon footprint associated with traditional food production methods by bringing farming closer to consumers.134 Tupu's innovative methods have garnered attention, leading to a successful seed funding round of $3.2 million in late 2023, which will help scale their production capabilities and enhance automation technologies.12

Achievements and Goals

Eldad emphasizes the potential of mushrooms as a sustainable food source, noting their low resource requirements compared to other crops. Tupu's mission is not only to provide fresh mushrooms but also to promote them as viable meat alternatives in various culinary applications.34 The company aims to expand its operations throughout Germany and potentially into other European markets while maintaining a strong focus on sustainability and innovation in urban agriculture.23

Personal Insights

In interviews, Eldad has expressed his commitment to overcoming challenges in scaling production and enhancing technology for operational efficiency. He views platforms like F&A Next as crucial for networking and gaining visibility within the agritech sector.2 His vision for Tupu is rooted in creating resilient supply chains that support a circular economy in agriculture.24

Overall, Eldad Arnon's leadership at Tupu reflects a forward-thinking approach to urban farming, leveraging technology to revolutionize how food is produced and consumed.