Ekaterina Serbina

Ekaterina Serbina is a results-oriented professional proficient in Chinese, English, and Russian languages with extensive experience as an Account Manager in China and Taiwan.

Her expertise lies in Banking, Corporate Finance, Trade Finance, Investment Banking, and Capital Markets with years of experience in analyzing the China/Taiwan markets and developing business partnerships.

She has facilitated the opening of the international market for Chinese factories using the OEM model and possesses a deep understanding of FMCG sales processes.

Ekaterina has significant experience in translation across various industries including CNC machinery, LED lighting, electronics, cloud computing, auto parts, medical equipment, semiconductors, instruments, food, and furniture.

With a background in journalism, PR, and communication, she has worked in Asia analyzing the press and collaborating with Mass Media and has a strong network in Russia, Taiwan, Mainland China, and Hong Kong.

Her skill set includes strong management, communication, and analytical skills acquired through roles as a Marketing/Sales Manager and Project Manager.

She excels in negotiations from her work as a Translator/Interpreter supporting delegations and exhibitions in Taiwan, Mainland China, and Russia.

Ekaterina is adept at team building and demonstrates leadership and managerial skills, having served as the Head of Department of Sales at CJF Company in Shenzhen, China.

Through her roles, she has engaged in negotiations with international clients and provided translations for TAITRA (Taiwan Trade Office in Moscow).