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Ekaterina Petrova
Managing Director at Corporate accelerator GenerationS (RVC)
Ekaterina Petrova is an experienced professional with over 15 years of expertise in innovation management and innovation consulting services for corporations and government entities.2 She currently serves as the Director of Innovation and Technological Development at the Russian Direct Investment Fund.34
Career Highlights
Petrova is best known for her role as the Managing Director of GenerationS, a corporate accelerator in Russia.12 Under her leadership, GenerationS has become a top and world-renowned accelerator platform for developing corporate innovation tools both in Russia and abroad.1
Some of her key achievements include:
- Completely redesigning the development strategy and relaunching GenerationS2
- Launching strategic projects to develop Russia's innovation ecosystem in partnership with major Russian and international corporations2
- Winning the "Best manager in the field of innovative business" award at the first independent "Charmous" award for businesswomen in 20172
- Receiving a Bronze Stevie Award for Women in Business in 2020 in the category "Most Innovative Woman of the Year – business services"2
Approach to Innovation
Petrova believes that innovation is about bringing change to the world and solving global challenges.2 She emphasizes the importance of:
- Staying up-to-date with modern trends
- Understanding how to respond to challenges
- Continuously seeking improvement in various fields
Her vision for GenerationS involves finding intersections between market needs and business activities, offering innovative tools and mechanisms to improve processes, and motivating businesses to work with innovations.2
Future Goals
Petrova aims to transform GenerationS into a global international project.2 She is focused on:
- Adapting to changes in the business world
- Sharing best international market practices with partners in Russia
- Optimizing processes and developing new types of businesses
- Solving global challenges through innovation
Ekaterina Petrova's LinkedIn username is petrovaekaterina, where more details about her professional background and accomplishments can be found.3
