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Efrat Lev
eBusiness Sr. Manager at L'Oréal
Professional Background
Efrat Lev is a seasoned professional in the field of digital marketing and eCommerce management, known for her strategic thinking and innovative approaches to brand development. With over a decade of experience, Efrat has cultivated a robust career that spans various high-profile organizations within the fashion and beauty industries. Currently, she serves as the Senior Manager of eBusiness at L'Oréal, one of the world's leading beauty companies, where she applies her expertise to drive online sales and enhance the digital shopping experience.
Efrat's journey in the digital marketing landscape began as a Social Media Coordinator at MIT, where she honed her skills in social media strategy and content creation. This foundational experience paved the way for her subsequent role as Digital Marketing Manager at GLOSSYBOX, a prominent beauty subscription service. In this position, Efrat demonstrated her knack for audience engagement and brand storytelling, significantly enhancing the company's online presence.
Her next endeavor brought her to Elie Tahari, a luxury fashion brand, where she took on the role of Ecommerce Marketing Manager. During her tenure, she was instrumental in developing targeted marketing campaigns that resonated with customers, leading to an increase in online sales and brand loyalty. Efrat's ability to navigate the ever-evolving digital landscape makes her a sought-after expert in eCommerce marketing strategies in the fashion and beauty sectors.
Education and Achievements
Efrat Lev's educational background reflects her commitment to excellence and her passion for design and management. She earned her Master’s degree in Global Management from the prestigious Fashion Institute of Technology, where she maintained an impressive GPA of 3.8. This advanced education equipped her with the necessary skills and knowledge to excel in the global marketplace, particularly in the fashion and beauty industries. She also holds a Bachelor’s degree in Design from The College of Management, which solidified her foundation in aesthetics and user experience, essential components in digital marketing.
Throughout her career, Efrat has consistently demonstrated a strong understanding of consumer behavior and digital trends. Her unique blend of creative vision and analytical skills allows her to develop effective marketing strategies that align with business objectives while also engaging customers in meaningful ways. This expertise has not only driven team performance but also resulted in remarkable achievements in her field.
Achievements
Efrat Lev's professional achievements are a testament to her dedication and skill. At L'Oréal, her innovative initiatives have played a critical role in enhancing the eCommerce platform, leading to significant growth in online sales. Her research-driven approach and ability to adapt to industry trends have positioned L'Oréal as a frontrunner in digital beauty commerce.
Additionally, during her time at Elie Tahari, Efrat successfully launched several highly successful digital marketing campaigns that not only increased traffic to the brand's online store but also bolstered brand loyalty among existing customers. Through her strategic use of social media and email marketing, she was able to create a robust online community and significantly improve customer engagement metrics.
At GLOSSYBOX, her multifaceted expertise was vital in positioning the brand within a competitive market. Efrat's ability to curate engaging content and analyze its impact allowed for innovative strategies that resonated with subscribers and attracted new customers. Her early career at MIT laid the groundwork for her understanding of online communities, which she leveraged throughout her journey in eCommerce and digital marketing.
In summary, Efrat Lev stands out as a leader in eCommerce marketing, contributing significantly to the brands she has worked with through her innovative strategies and a deep understanding of consumer dynamics. With a solid educational background and extensive work experience, she continues to make her mark in the digital landscape of the fashion and beauty industries.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.