Mark Alba

Mark Alba is an accomplished Senior Executive Marketing thought-leader with extensive expertise in cybersecurity customer acquisition and retention. With a passion for transforming early-stage, unformed concepts into lasting value, he has built and fortified marketing and product infrastructures for global leaders in cybersecurity and technology. Mark has a proven track record of driving tremendous growth across digital and traditional channels, elevating the role of the enterprise marketing organization from a tactical sales asset to an integral go-to-market sales partner.

Mark graduated from the University of Pennsylvania and has held various leadership positions throughout his career, including Chief Product Officer at Anomali, Vice President Marketing at Malwarebytes, Vice President Product Marketing at Unisys, Senior Director Global Product Marketing at Hewlett Packard Enterprise, Director Product Management and Senior Director Global Strategic Product Marketing at Symantec.

Over the years, Mark has led the successful development and launch of numerous products, resulting in increased revenue and market share for the companies he has worked with. He is a growth architect who fosters highly engaged marketing teams that feel ownership, accountability, purpose, and pride. Known for his highly collaborative work style, Mark encourages brainstorming, creative problem-solving, and a “think twice, act once” ethos, allowing others to move beyond the day-to-day job to focus on the vision and delivery of strategic initiatives.

Mark's highlights include propelling revenue by multi-billion dollar margins and building a new OEM channel. He was responsible for the reevaluation by multiple acquisitions in just 18 months, unifying disparate acquired products into a cohesive product suite, and seeing a 60% growth in revenue in just one year. It is clear that Mark is an expert in his field, and his leadership has led to tremendous success for the companies he has worked with.