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Edward Rosoman
Business Lead
Professional Background
Edward Rosoman is a seasoned marketing expert with extensive experience in various sectors, including banking, transportation, and advertising. Currently serving as the Marketing Lead for Ventures, Business, and Commercial Banking at Natwest, he plays a pivotal role in driving marketing strategies that promote financial services and enhance client engagement. Edward's career is marked by his progressive ascent through the ranks of reputable organizations, where he has consistently demonstrated his capability to execute innovative marketing campaigns that resonate with diverse audiences.
Previously, Edward was the Marketing Lead at Bó, a digital banking initiative within Natwest. In this role, he spearheaded numerous marketing projects aimed at engaging customers through cutting-edge digital platforms. His efforts contributed significantly to Bó's brand development and customer acquisition strategies, showcasing his ability to think critically about new trends in the financial marketing landscape.
Edward's earlier experience includes his role as Head of Consumer Marketing at Karhoo, where he was responsible for overseeing the marketing initiatives that defined the company's position in the transportation sector. His strategic approach in this role not only amplified brand visibility but also improved user engagement, thus establishing a robust consumer base.
Before venturing into the consumer sector, Edward served at Publicis as a Business Lead, entrenching his capabilities in client management and marketing strategy deployment. His tenure at rkcr/Y&R as an Account Director further underscores his expertise, where he managed key accounts and was instrumental in enhancing client relations and implementation of effective marketing communication strategies. Edward began his career as a Grad - Account Director at Fallon, a role that laid the foundation for his marketing prowess and equipped him with the fundamentals of brand building.
Education and Achievements
Edward holds a Master of Arts in History from the University of St Andrews, which has not only provided him with a strong foundation in analytical and critical thinking but has also enriched his storytelling capabilities—vital in the world of marketing. His educational background helps him craft compelling narratives that connect brands with their audiences, an essential skill in developing successful marketing campaigns.
Throughout his career, Edward has crafted award-winning campaigns and established strong brand identities through strategic marketing. His commitment to excellence in marketing has enabled his teams to achieve remarkable results, showcasing both his leadership capabilities and innovative mindset.
###Achievements Edward has played a significant role in industry-leading campaigns that have been recognized for their creativity and effectiveness. His initiative and enthusiasm for marketing within the banking and consumer sectors have placed him at the forefront of several projects that seek to not only meet but exceed customer expectations. His adeptness in utilizing digital marketing tools, alongside traditional strategies, demonstrates his versatility as a marketing professional. As a forward-thinking leader, Edward continues to influence the marketing dynamics within the banking sector, ensuring that his teams adapt to changing consumer demands and industry trends.
Education
- Master of Arts in History
- University of St Andrews
Key Role Positions
- Marketing Lead - Ventures, Business, Commercial Banking, Natwest
- Formerly Marketing Lead - Bó, Natwest
- Formerly Head of Consumer Marketing - Karhoo
- Formerly Business Lead - Publicis
- Formerly Account Director - rkcr/Y&R
- Formerly Grad - Account Director - Fallon
Location
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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