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Edward Curd
Director of Product Marketing at Centime Inc.
Professional Background
Edward Curd is a seasoned financial expert with a wealth of experience in product marketing and business banking. Currently serving as the Director of Product Marketing at Centime Inc., Edward plays a pivotal role in shaping the marketing strategies for the company’s innovative financial products. His extensive background in banking and finance, coupled with a profound understanding of customer needs, enables him to drive successful marketing campaigns that resonate with both current and potential clients.
Before joining Centime Inc., Edward was the Owner and Manager at Hegsted Properties, where he demonstrated his entrepreneurial spirit and adeptness in managing complex financial operations. His previous roles at Citizens Financial Group, Inc., as VP of Business Banking - Digital, and VP of Business Banking, showcased his ability to enhance digital banking solutions and improve customer engagement. Edward was instrumental in developing strategies that not only increased digital banking adoption but also improved overall customer satisfaction.
Edward began his career in the financial industry as a Financial Analyst at Bank of America, where he honed his analytical skills and developed a strong foundation in financial management. He has since held a variety of roles at notable financial institutions such as Sovereign Bank and Banco Santander, including VP of Merchant Services and Product / Portfolio Manager for the Cards Division in Spain. His diverse experience includes financial control management, product management, and strategic alliances, illustrating his multifaceted expertise in the finance sector.
Education and Achievements
Edward Curd earned a Bachelor of Science degree in Finance and Economics from Boston College, a reputable institution known for its rigorous academic programs and dedication to preparing students for successful careers in the financial industry. His education laid the groundwork for his robust career, equipping him with the knowledge and skills necessary to excel in various roles in finance and banking.
Throughout his career, Edward has received accolades for his exceptional work in financial product development and marketing. His leadership skills and strategic thinking abilities have consistently led to improved operational efficiencies and revenue growth for the organizations he has been a part of. He is well-respected among his peers and has built a reputation for his commitment to fostering innovative solutions in the banking industry.
Achievements
Some of Edward's notable achievements include:
- Leading a successful transition to digital banking strategies at Citizens Financial Group, which significantly enhanced customer engagement and operational efficiency.
- Overseeing the successful launch of multiple financial products that were well-received in the market, increasing cross-selling opportunities within the bank.
- Managing a range of financial projects at Banco Santander that contributed to enhanced product offerings and improved customer experiences.
- Establishing Hegsted Properties as a thriving business by utilizing his financial acumen to maximize profitability and streamline operations.
Edward Curd's extensive expertise in finance and economics, combined with his diverse professional background, positions him as a thought leader in the financial sector. His commitment to excellence and innovation continues to make a positive impact in every role he undertakes.