Edward Bass

Edward Bass is a Strategy, Insight, and Innovation Consultant at More Light, based in Cambridge, England. He has over a decade of experience in digital strategy, content and social media strategy, audience intelligence, and trend analysis. His work primarily focuses on providing insights and innovative solutions for various clients, including notable brands like Samsung, American Express, and Legoland.1

Professional Background

• Current Role: Since August 2014, Edward has been working at More Light, where he specializes in digital strategy and audience insights. His consultancy offers services such as social media analysis and digital content strategy.1

• Previous Experience: Prior to his role at More Light, he founded and served as the Head of Strategy & Insights at EntSight, where he led a global team on insight projects across multiple sectors. He has also held positions as a Social Media Strategist at Amaze and as Head of Digital & Social Media at Journey9 UK Ltd, among others.1

Areas of Focus

Edward is particularly engaged in climate and environmental solutions, as evidenced by his involvement with the Ecomatter newsletter on LinkedIn, which highlights his commitment to these issues.1 His expertise spans various industries, including technology, finance, and entertainment, demonstrating a versatile approach to strategy and innovation in digital contexts.1