Amanda Peters

Amanda Peters is the Executive Vice President and Head of Strategy at American Express within Dentsu Creative. She is based in New York and has a robust background in strategic roles across various prominent advertising agencies.

Professional Experience

• Current Role: As of January 2023, Amanda serves as the Head of Strategy at adam&eveDDB, a role that likely complements her responsibilities at Dentsu Creative.

• Previous Positions:

  • Managing Director, Strategy & Insights at VMLY&R from May 2021 to January 2023.
  • Group Strategy Director at VMLY&R and Wunderman, where she worked with major global brands like Danone and Colgate.
  • SVP, Strategy Director at Grey Group, leading strategies for clients such as Nestlé and Procter & Gamble.

Her career spans over a decade in strategic planning and insights, with significant contributions to integrated campaign development and multi-channel marketing strategies.

Education

Amanda holds an MBA from the Leonard N. Stern School of Business at New York University, as well as a Bachelor's degree in Mass Communication and Marketing from Miami University. She also studied Film & Television Production at the Savannah College of Art and Design.

Skills and Contributions

Throughout her career, Amanda has been recognized for her strategic insights and leadership in marketing, having received several industry awards, including a Cannes Lion Silver and Effie awards for her work in entertainment and beauty marketing. She has a strong focus on social media strategy and integrated marketing communications, which has helped shape the brands she has worked with.

Amanda Peters is well-connected in the industry, with over 500 connections on LinkedIn, reflecting her extensive professional network and influence in the marketing and advertising sectors.1