Edmund Boey

Edmund Boey is a Senior Designer at Atlassian, based in San Francisco, California.2 He describes himself as a "secret agent with multiple secret identities," working as a Senior Designer at Atlassian by day and a creative dabbler by night.13

Professional Background

Edmund has experience working in various design roles:

• Currently a Senior Designer at Atlassian2
• Previously worked as a Senior Brand Designer at Intercom4
• Formerly a Senior Visual Designer at Twilio15

During his time at Twilio, Edmund worked on several notable projects:

• Designed branding for a company-wide hackathon, creating a series of Kaiju monsters inspired by the CEO's comparison of company challenges to monsters1
• Developed "coding gloves" for the developer community, incorporating unique features like a padded palm and a pocket for a yubikey1

Design Philosophy and Approach

Edmund values:

1. Understanding the brand's tone of voice and visual language
2. Learning from the audience and customers to fine-tune designs
3. Immersing himself in project-related content for inspiration
4. Exploring various techniques, such as lino printing, to create handmade feels1

Work Style

Edmund's typical workday includes:

• Breakfast with his wife
• Research and content consumption related to current projects
• Meetings with stakeholders
• Focused design time, often with podcasts playing in the background1

Personal Interests

Outside of work, Edmund has a passion for gaming. He has even prototyped his own game using ProtoPie.5

Edmund Boey's approach to design emphasizes understanding the audience, paying attention to details, and creating experiences that surprise and delight users.1