Eddie Yoon

Eddie Yoon is a prominent growth strategist and co-creator of Category Pirates, a leading business newsletter focused on category design and creation.1 Here are some key details about Eddie Yoon:

Professional Background

Eddie Yoon is the founder of EddieWouldGrow, LLC, a think tank and advisory firm specializing in growth strategy.12 He has an extensive background in consulting, having previously been a senior partner at The Cambridge Group for nearly 18 years.1

Expertise and Achievements

Growth Strategy:: Eddie has helped drive over $10 billion in profitable growth for brands, companies, and categories.1 His work has directly contributed to significant market capitalization increases for his clients.

Category Design:: He is considered one of the world's leading experts on finding and monetizing superconsumers to grow and create new categories.2

Writing and Thought Leadership:: Eddie has authored numerous articles for Harvard Business Review, more than any other person on category strategy.2 He is also the author of "Superconsumers," published by Harvard Business Review Press.1

Current Roles

• Co-Creator at Category Pirates: Eddie co-founded this top business newsletter, which is recognized as the authority on Category Creation and Category Design.2
• Strategy Yoda & Weird Data Wizard at greyspace: He advises on strategy, category design, and the application of unconventional data to accelerate growth.1
• Founder of EddieWouldGrow, LLC: Through this venture, he continues to provide growth strategies and insights to various organizations.1

Impact and Recognition

Eddie's work has been instrumental in helping multiple clients double or triple their revenue in less than eight years.2 His unique approach combines strategic thinking with data analysis to identify growth opportunities and create new market categories.