Eddie Capobianco

VP, Influencer/Culture Marketing at the NFL

Eddie Capobianco is the Vice President of Influencer/Culture Marketing at the National Football League (NFL), a role he has held since April 2019.1 2 3 His LinkedIn profile (username: ecapobianco) highlights his expertise in bridging entertainment, sports, and cultural marketing.2

Professional Background

NFL (2019–Present): Leads influencer and talent marketing strategies, leveraging collaborations with creators and cultural figures to amplify the NFL’s brand.1 2
New Era Cap (2012–2019): Directed global entertainment marketing, including high-profile partnerships with Travis Scott, Jay-Z, Chance the Rapper, and FaZe Clan.2
Universal Music Group (2000–2011): Held roles in artist development, field marketing, and copyright law management, working with artists and labels like Interscope Records.1 2

Key Collaborations

Travis Scott x New Era x Houston Astros: Designed a limited-edition cap release.2
FaZe Clan x New Era: Collaborated on gaming and sports apparel.2
Chance the Rapper x New Era: Created caps tied to his music releases.2

Education & Additional Roles

Guest lecturer at USC and San Francisco State University, teaching music marketing and distribution.2
General Manager at Quannum Projects and Yeah Music and Sound, managing music labels and artist development.1 2

His career reflects a seamless transition from music industry roles to sports marketing, emphasizing cultural relevance and influencer-driven campaigns.1 2 3