Eddie Alberty

Eddie Alberty is a seasoned business professional currently serving as the Vice President of Strategic Partnerships at SHOP.COM, a position he has held since July 2007.1 Based in the Miami/Fort Lauderdale area, Alberty's primary responsibilities include overseeing and managing partner relationships, both affiliate and direct, as well as focusing on business development and key strategic opportunities within the marketplace.1

Career History

Before his current role, Alberty held the position of Director of Advertising at Market America, Inc. from May 2008 to July 2012.1 In this capacity, he was responsible for creating and pitching custom advertising plans for clients, utilizing various media properties such as content sites, shopping portals, blogs, social networks, and live events.1

Professional Background

Interestingly, Alberty's career path took an unconventional route. Prior to his corporate roles, he was a professional racquetball player on the International Racquetball Tour from January 1999 to June 2006.1 During this time, he achieved notable success, becoming a 5-time North Carolina State Champion and a Certified Teaching Professional.1

Education and Certifications

Alberty holds a Bachelor's degree in Business Administration and Management from Greensboro College, which he attended from 1998 to 2000.1 He also maintains an AMPRO Racquetball Instructor certification, issued in December 2014.1

Current Role and Expertise

In his current position at SHOP.COM, Alberty describes himself as an "ex-professional racquetball player, turned" professional, indicating a successful transition from sports to the business world.1 His expertise lies in strategic partnerships, e-commerce, and digital marketing, making him a valuable asset in the rapidly evolving online retail landscape.