Flex Capital has a new addition to their team with the arrival of Jeffrey Lu. He is a seasoned investor with seven years of experience at Battery Ventures, where he invested in a diverse range of companies across sectors and stages. Jeff spearheaded consumer growth efforts at the firm, making multiple notable investments in marketplaces.

Jeff's expertise helps him apply learnings from consumer products to enterprise software solutions, achieving product-led growth. Jeff has an impressive portfolio of personal investments including Coinbase, Niantic, GetYourGuide, and StockX, to name a few. Prior to his investment career, Jeff was CEO and Co-Founder of Daily Aisle and worked as an Analyst at Cascadia Capital.

As a graduate of Emory University's Goizueta Business School, Jeff is passionate about the industry and loves to invest in businesses that have high growth potential.