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Ed Cravo
3x founder: 1 shutdown, 1 VC-backed & exit, 1 bootstrapped & profitable | CEO @ Keepers: Offshoring, but in-house. A done-for-you approach to building, supporting, and engaging your own thriving offshore team.
Ed Cravo is a seasoned entrepreneur and the Co-Founder & CEO of Keepers, a company dedicated to helping U.S.-based startups build nearshore teams in Latin America. He has been in this role since October 2021, based in New York City. Keepers offers a comprehensive solution that includes recruiting, compliant contracting, and talent integration support, allowing startups to create their own unified teams rather than relying on traditional staffing agencies.13
Before founding Keepers, Cravo co-founded Groundbreaker, a B2B FinTech and CRETech SaaS company that was later acquired by a NASDAQ-listed firm. At Groundbreaker, he played multiple roles, primarily focusing on sales, marketing, and recruiting, which contributed to significant growth metrics such as a 275% increase in monthly recurring revenue in 2020.134 His entrepreneurial journey reflects a strong background in startup environments, where he has consistently driven marketing and sales initiatives.
Cravo's approach at Keepers emphasizes a "direct-to-talent" model that aims to enhance productivity and creativity by integrating offshore talent into the client’s culture and mission.12 His experience positions him as an influential figure in the startup ecosystem, particularly in optimizing offshoring practices for emerging companies.
