Ed Austin

Ed Austin is the Director of Business Development at Segura, a company that provides cloud-based software for supply chain mapping and traceability.16 With over 25 years of experience in C-level B2B tech solution sales in the retail sector, Austin has a strong background in hardware and retail technology.2

Career Highlights

Austin's career at Segura has been marked by significant achievements:

• He currently serves as the Director of Business Development, focusing on expanding Segura's business opportunities and partnerships.3
• Prior to his current role, Austin was promoted to Business Unit Manager in 2004, where he was responsible for growing a £3 million business unit.3
• Before joining Segura, he worked at IRISYS, a Fluke / Danaher company, in 2005.3

Expertise and Focus

Ed Austin specializes in:

• Supply chain mapping and traceability solutions
• ESG (Environmental, Social, and Governance) initiatives in retail
• Sustainable sourcing and ethical supply chain practices

As a representative of Segura, Austin has been vocal about the importance of supply chain mapping in supporting retailers' ESG agendas.4 He emphasizes how Segura's technology can help businesses understand and improve their supply chains, particularly in terms of sustainability and ethical practices.14

Recent Activities

In October 2024, Austin was featured in Green Retail World as part of their "Greener Retailing Champions" series. In this feature, he discussed the critical role of supply chain mapping in underpinning the ESG agenda for retailers.45 This aligns with Segura's mission to provide transparency and traceability in complex supply chains, helping businesses improve both their financial and sustainability performance.1