University of Minnesota

Performance Media Manager, North America at BISSELL Homecare, Inc.

Walmart Connect

Partner Manager - Automotive

BISSELL Homecare, Inc.

Performance Media Manager, North America

-Brought onto leadership level as only outside hire to serve as digital visionary and expert on a select team of five national employees, built strategic growth plan for Tier II/III digital teams which now totals of 126 employees and growing

-Ford's national digital expert (appointed SME) for Tier II/III teams in Search, Display, Video, Mobile, Social, Programmatic, CRM, Email, Attribution, Measurement, & Website/Engagement Analytics developing weekly training to build national acumen of the digital ecosystem and its impact on automotive business models

-Responsible for ~$200MM Tier II / III advertising budget focused primarily on digital stewardship of Ford, Lincoln, and Service entities throughout Ford Motor Company's highest volume U.S. region, Great Lakes Market Area (GLMA), encompassing 1,100 dealerships, 11 advertising federations, and 30% of North American vehicle sales

-Increased GLMA digital conversions (online activity to sold unit) by an average of 21% YoY
	
-Secured #1 overall performance ranking for 2015, 2016, 2017, 2018; implemented digital processes that increased Chicago Region’s #1 volume dealership’s sales performance by 10% YoY

-Developed and implemented cross channel marketing strategies in Search, Mobile, Social, Video, and Experiential for Ford, Lincoln, and Service at the regional and local levels in collaboration with national brand identity, national sales, and Tier I, II, III marketing agencies 

-Primary client contact for agency relationships with CDK, FordDirect, JWT, and Global Team Blue each with varying responsibilities including overall media optimization, internal dealership management, experiential marketing, creative direction, and public reputation management

-Created and presented multiple large scale digital training seminars throughout the nation in collaboration with agency partners, impacting 1,700 unique automotive entities digital understanding

Ford Motor Company

Senior Manager - Digital

-Managed digital media planning operations for entire Kellogg’s portfolio, specializing in four step buying process; cross channel multi-platform implementations, focused on data driven real-time optimizations, studied post buy analysis, and applying learned success

-Fully automated optimization reporting tools by leveraging data partnership with comScore, streamlined reporting from 20+ weekly reports to one comprehensive report; one weekly cadence of reporting took 15 hours to compile efficiency gained allows for daily pulls taking seconds each   

-Responsible for three junior employees, focused on building expert digital marketing fundamentals as well as career growth

-Assisted multiple Starcom accounts in CPG, Retail, Insurance, and Travel verticals on digital media implementation 

-Selected to create “Digital Onboarding 101” for all of Starcom US agencies based on process personally implemented on the Kellogg’s account, training session is currently being utilized in Los Angeles and NYC offices and on all new business transitions

-Assisted with internal awards committee that helped train Kellogg's account on cutting edge implementation and alignment towards providing meaningful human experiences through advertising

-Believe that relentless pursuit of procedure standardization leads to stronger data driven reporting and clearer success metrics

Starcom MediaVest Group

Media Supervisor - Digital Buying Operations

Worked with Kellogg's brands: Kashi, Bear Naked, Cheez-It, and Pringles

Media Associate - Digital Planning

-Grew both assigned territories by 61% in net monthly revenue throughout 2011

-Implemented processes that helped build better relationships with current customers by creating more transparency about product performance

-Maintained 100% retention of current customers during the fourth quarter of 2011 by coaching on best practices of merchandizing, customer relations, and pricing methods

-Assisted Regional Sales Manager in training of two new hires; taking on additional leadership roles within the immediate sales team

-Selected as the Small Business Unit “Rookie of the Year” in 2011 by sales management team

-Led CRM best practices and reputation management training session for entire sales team focusing on social media marketing, unique engagement strategies, and CRM technologies 

-Created social networks for 40+ automotive dealerships across multiple platforms, meeting dynamic client needs and consulting on varying social media strategies

-Remotely trained social media coordinators at two dealerships who directly tracked increased vehicle sales and increased repeat customers

-Managed yearly revenues of $400,000+ handling billing, customer contracts, renewals, product retention efforts, and marketing product launches

-Maintained 100% retention of current customers during the first quarter of 2012

-Fostered customer relationships by consulting in the creation of strategic social media branding plans, SEO strategy, and online reputation management

Cars.com

Digital Media Sales Manager

-Create and foster relationships with carriers throughout the U.S. by cold calling, as well as procuring online leads and referrals from current customers

-Maintain consistent contact with all involved parties to ensure flawless transport of product with the highest confidence from both co-workers and customer

-Handle pricing quotes, carrier and customer requests, appointment setting and shipping issues with superior multitasking, speed and professionalism

-Became the top performing member of sales group within one month, surpassing others in amount of freight moved, amount of carriers owned, and gross profit margins

-Through tenacity, determination for excellence, and positive attitude successfully broke gross profit goal by an average of 378%

Trek Freight Services, LLC

Carrier Sales Representative

-Created, planned and implemented sales and marketing initiatives to grow consumer base and sell Somnio products resulting in increased market share throughout South Central

-Set appointments through cold calling and networking also designed and executed in store presentations generating a follow-up rate of 85%

-Managed time and organized resources to exceed 90% travel expectations within Texas, New Mexico, Oklahoma, and Arkansas

-Facilitated negotiations between dealers and Somnio headquarters to reach a mutually beneficial purchasing agreement

-Used persistence, organization and excellent interpersonal skills to exceed sales targets for 2011 in shorter amount of time than any other sales representative

Somnio Running Shoes

Field Sales Representative - South Central

-Effective liaison between hotel management and guests in order to create the most satisfying stay for every guest by anticipating questions, problems, and concerns for both parties

-Personally handle any guest issues with quick resolution turn around and minimal guest effort through coordinating hotel staff and area venues

-Returning guests and continued recruitment of new guests is imperative to a hotel. Acting as personal concierge and utilizing my skills in sales and marketing made The Depot the number one Marriott in customer satisfaction in April 2010 and May 2010

-Personal efforts attributed to becoming the most valuable front desk associate as well as Residence Inn at The Depot being the top ranked Residence Inn in the country

Marriot at The Depot

Guest Service Representative

·   Was selected to help gain R.T. Rybak the DFL Party's endorsement for re-election, which had not been accomplished either of his two previous campaigns

·   Organized and executed events and meetings that promoted the values of the campaign and brought constituents of the city together
                 
·   Maintained and fostered positive relationships with constituents of different backgrounds and beliefs
                 
·   Built awareness of R.T. Rybak's proposals to the city's constituents through traditional marketing and viral marketing
                
·   Organized over 1,000 delegates to represent R.T. Rybak at Minneapolis City Convention to win the DFL Endorsement for 2009

Assistant Student Communication Coordinator

-Managed 50entertainment’s social media portfolio focusing on various goals of cross promotion, growth, and increased community engagement

-Created concert tour for the band “Elevation” based around interaction with social mediaplatforms and college student groups, resulting in enough votes to gain airplay on MTVU

-Created and managed new intern program that included revised recruitment practices focused on social media efforts, interview structures, and specific semester long projects

-Produced content to promote the brand of 50entertainment; increased followers by 500% resulting in largest increase year over year ever accomplished by internship program

2009)               50entertainment

Promotions and Public Relations Intern

-Developed marketing campaign for Beta Theta Pi focusing on the use of social media in conjunction with traditional marketing for outreach to a qualified base of 40,000+ students

-Directed Beta Theta Pi’s national scholarship program coordinating the outreach to over 150 high schools, bringing in over 3,000 physical applications via social media outreach exclusively

-Created a recruitment workshop for 100+ chapter members focused on brand management, promoting a singular inspired vision, and appropriate social media recruitment

-Grew Beta Pi Chapter of University of Minnesota from 18th in membership to 4th in membership through execution of social media strategy and cross promotion with traditional marketing

Kevin Schultz